
Marketing Content Creator
Danaher Corporation
full-time
Posted on:
Location Type: Office
Location: Basel • Switzerland
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About the role
- Produce engaging content across various platforms, including case studies, product brochures, application notes, web content, emails, and social media posts to promote the Genedata brand and products
- Proofread content created by other members of the marketing or communications team
- Manage content to improve brand and product visibility
- Drive lead generation by planning and executing corporate and account-based marketing campaigns
- Collaborate closely with business units and corporate communication and other stakeholders to create content tailored to specific personas, stages of the customer buying journey, and industry topics
Requirements
- At least five years of experience as a content creator in the life sciences or tech industry
- Educational background in business or marketing; molecular biology, microbiology, bioinformatics, or related life science or data science degree is an advantage
- Experience in applying best practices SEO and AI to optimize written content
- Familiarity with Microsoft Office, Jira, and social media platforms
- Experience in graphics design, video editing and presentation creation is an advantage
- Native English speaker is a must, other languages are an advantage
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
content creationSEOAI optimizationgraphics designvideo editingpresentation creation
Soft Skills
collaborationproofreadinglead generationcommunication