Marketing Strategist

Daktronics

Marketing Strategist managing marketing campaigns and strategies for Daktronics' Transportation segment. Collaborating across teams to drive orders and business growth.

Posted 4/30/2026full-timeBrookings • South Dakota • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute marketing strategies aligned to Transportation segment business goals.
Plan and manage integrated marketing campaigns, including messaging, targeting, channels, and timing.
Identify gaps in sales enablement and develop tools aligned to the customer buying journey.
Support go-to-market strategies for new products, solutions, and initiatives.
Track and report on campaign performance and key marketing metrics.
Collaborate with Market Managers on campaign strategy, execution, and performance evaluation.

Requirements

What you’ll need

Minimum of three (3) years of relevant business experience in marketing or sales
Bachelor’s degree in Marketing, Business, Mass Communication, Journalism, or related field
Experience with Microsoft Word, PowerPoint, and Excel
Experience with marketing and CRM tools preferred
Fluent in English, written and verbal.
Ability to travel approximately 10% (air and ground) which may include weekends
Must meet Canadian admissibility requirements
Applicants must be 18 years of age or older.

Benefits

Comp & perks

Competitive compensation
Meaningful benefits
Flexible opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategiesintegrated marketing campaignssales enablement toolsgo-to-market strategiescampaign performance trackingkey marketing metrics

Soft Skills

collaborationcommunicationstrategic planning