Dairy MAX Inc.

Vice President – Communications

Dairy MAX Inc.

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Job Level

Lead

About the role

  • Partner with the CEO to develop and execute an integrated corporate communications strategy that advances Dairy MAX’s mission, brand, and long‑term strategic priorities.
  • Ensure enterprise‑wide alignment across internal verticals and CoEs to deliver cohesive messaging, shared narratives, and integrated execution.
  • Serve as a strategic advisor to senior leadership on communications, reputation management, advocacy, and stakeholder engagement.
  • Lead the development and execution of a comprehensive farmer engagement communications strategy that prioritizes transparency, relevance, and two‑way communication.
  • Ensure farmer perspectives, needs, and outcomes are consistently reflected in corporate messaging, storytelling, and advocacy efforts.
  • Translate organizational strategy, investments, and impact into clear, meaningful communications that resonate with dairy farmers and reinforce value.
  • Partner with internal teams to elevate farmer voices through storytelling, testimonials, thought leadership, and peer‑to‑peer advocacy.
  • Strengthen trust and credibility with farmers by ensuring consistent, authentic, and timely communications across channels.
  • Oversee Dairy MAX’s reputation management, serving as the primary advisor on public relations, external communications, and issues management.
  • Design and implement a robust public relations strategy aligned with brand marketing, sales objectives, and farmer advocacy priorities.
  • Position Dairy MAX team members, farmers, and partners as trusted thought leaders and spokespeople within the industry and broader public.
  • Oversee brand positioning to enhance trust, credibility, and visibility among farmers, stakeholders, and external audiences.
  • Develop and implement advocacy strategies that empower farmers to effectively tell their stories and build trust with consumers and partners.
  • Leverage Dairy MAX programs, impact data, and insights to create compelling narratives that demonstrate value and results.
  • Ensure storytelling balances business outcomes with on‑farm relevance and real‑world impact.
  • Lead internal communication strategies that reinforce Dairy MAX’s culture, operating principles, and strategic focus.
  • Collaborate with Human Resources to ensure internal communications support employee engagement, change management, and organizational alignment.
  • Ensure internal teams are informed, connected, and aligned to priorities, messaging, and expectations.
  • Align with Dairy Management Inc. (DMI) and the DMI Board of Directors’ communication strategy to ensure consistency and clarity.
  • Support the Dairy MAX Board by providing clear, concise communications that reinforce priorities, outcomes, and strategic progress.

Requirements

  • Strategic Communications Leadership: Proven ability to design and execute integrated communication strategies aligned with organizational and farmer priorities.
  • Farmer & Stakeholder Engagement: Deep experience building trust‑based relationships with farmers, boards, and industry partners.
  • Brand & Reputation Management: Expertise in positioning an organization as a credible, trusted industry leader.
  • Advocacy & Storytelling: Ability to translate complex industry topics into compelling, farmer‑relevant narratives.
  • Cross‑Functional Collaboration: Strong ability to partner across teams and CoEs to drive alignment and execution.
  • Leadership & Influence: Ability to lead teams, inspire confidence, and influence at the executive and board level.
  • Crisis & Issues Management: Experience navigating sensitive situations while maintaining transparency and brand integrity.
  • Internal Communications: Skilled at engaging employees through clear, purposeful communication.
  • Data‑Driven Decision Making: Ability to leverage insights and impact data to inform strategy and measure effectiveness.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic communicationspublic relationsadvocacy strategiesstorytellingdata-driven decision makingcrisis managementissues managementinternal communicationsbrand positioningfarmer engagement
Soft Skills
leadershipinfluencecross-functional collaborationrelationship buildingtrust buildingcommunicationemployee engagementorganizational alignmentstrategic advisingnarrative development