Vice President – B2B2C Marketing

Dairy Management Inc.

VP of B2B2C Marketing responsible for translation of reputation strategy into marketing programs. Leading partner activation and audience-focused strategies for Dairy Management Inc.

Posted 4/29/2026full-timeRosemont • Illinois • 🇺🇸 United StatesLead💰 $140,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Translate enterprise brand architecture, reputation goals, and strategic platforms into actionable B2B2C marketing strategies.
Define how enterprise narratives show up and come to life with partners (industry, retail, trade, etc.).
Build compelling, insight-driven value propositions tailored to priority partners.
Partner with Strategic Intelligence to assess/optimize priority consumer audience(s) based on insights, segmentation, and reputation KPIs.
Identify priority B2B audiences and decision-makers across retail, trade and institutional ecosystems to influence.
Develop tailored messaging frameworks, proof points, and partner narratives that align with enterprise strategy.
Develop structured co‑marketing models and frameworks partners (e.g., state/regional teams, dairy coops, processors and brands) can adopt and plug into.
Lead co‑marketing planning with priority partners, including annual planning and quarterly optimization cycles.
Create scalable toolkits, assets, and activation playbooks that partners can adopt quickly.
Lead integrated briefs for cross-enterprise Reputation initiatives requiring joint activation.
Ensure briefs clearly connect enterprise Reputation priorities with partner and audience needs.
Work with internal marketing, comms, and agency teams to align activation with enterprise messaging and platforms.
Develop and steward B2B2C programs helping partners meet Reputation and business plan goals.
Refine programs based on partner feedback, insight, and performance data.
Lead the enterprise’s annual B2B2C marketing planning cycle with internal and external partners.
Maintain alignment on messaging and priorities with teams across the enterprise (Marketing/Communications/Affairs, SRs, MilkPEP, ABI, etc.) to ensure consistency and reduce duplication.
Define and manage KPIs, partner activation metrics, and reputation indicators (in partnership with Strategic Intelligence).
Evaluate program and partner performance via dashboards, quarterly reviews, and insight loops.
Apply insights to refine future partner programs and strategies.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or a related field
10+ years in CPG, B2B, and/or B2B2C marketing with progressive leadership responsibility
Demonstrated success building partner-facing marketing strategies and co‑marketing programs
Depth in brand strategy, go-to-market planning, category leadership, or commercial marketing
Strong track record working cross-functionally in highly matrixed organizations
Experience influencing senior stakeholders, both internal and external
Comfortable with data, insight, measurement, and performance reporting.

Benefits

Comp & perks

competitive compensation and generous benefits to help our employees balance their work and personal lives
comprehensive health and welfare plans offer medical, dental, vision, paid parental leave, life, short-term and long-term disability and flexible spending accounts (health care, dependent care, transit and parking)
401k provides up to a 10% match and includes a Roth account

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B2C marketing strategiesco-marketing programsbrand strategygo-to-market planningcategory leadershipcommercial marketingKPI managementperformance reportingdata analysissegmentation

Soft Skills

leadershipcross-functional collaborationinfluencing stakeholderscommunicationstrategic thinkinginsight-driven decision makingpartner relationship managementadaptabilityproblem-solvingfeedback incorporation

Certifications

Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in business