Dairy Management Inc.

Vice President, Paid Media – Retail

Dairy Management Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Rosemont • Illinois • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $140,000 - $185,000 per year

Job Level

Lead

About the role

  • Lead the development and execution of comprehensive paid media strategies across digital, retail media networks, e-commerce, and media partnerships in support of organizational goals.
  • Ensure retail media and e-commerce strategies are fully integrated with broader marketing, communications, and brand initiatives — supporting both awareness and conversion objectives.
  • Define the role of paid commerce media within the full consumer and shopper journey, from upper-funnel education to point-of-purchase activation.
  • Provide day-to-day media agency oversight and collaborate closely with other MCA leaders to ensure integrated planning, alignment, and execution across channels.
  • Oversee multi-channel paid media programs including paid search, paid social, display, programmatic, retail media networks, and e-commerce-driven placements.
  • Lead strategic planning and activation across key retail and commerce partners, ensuring campaigns are optimized for shopper relevance, timing, and performance.
  • Set strategic direction for channel mix, audience targeting, creative approach, messaging frameworks, and budget allocation across brand and commerce objectives.
  • Optimize campaigns end-to-end — from planning and activation through measurement, sales impact analysis, and reporting.
  • Establish KPIs and measurement frameworks that connect paid media performance to commerce outcomes, including sales lift, conversion, ROAS, and retailer-specific metrics.
  • Analyze and interpret retail sales, shopper, and e-commerce data to inform optimization, future investment decisions, and strategic recommendations.
  • Translate complex performance and sales data into clear insights and narratives for senior leadership and cross-functional partners.

Requirements

  • Bachelor’s degree in marketing, communications, business, or a related field.
  • 10+ years of progressively responsible experience in paid media, performance marketing, or digital marketing leadership roles.
  • Demonstrated senior-level experience leading retail media and e-commerce campaigns, ideally across multiple retailer platforms, and integrating them into broader brand and communications strategies.
  • Proven ability to analyze and interpret sales, shopper, and e-commerce performance data to drive optimization and strategic decisions.
  • Track record managing media budgets and delivering measurable ROI across both brand and commerce objectives.
  • Deep understanding of digital marketing, retail media ecosystems, e-commerce platforms, and performance measurement frameworks.
  • Strong analytical capabilities with the ability to connect media investment to sales and business outcomes.
  • Strategic thinker who can balance long-term brand building with near-term commerce performance.
  • Strong negotiation skills and experience managing agency and media partner relationships.
  • Exceptional leadership, communication, and cross-functional collaboration skills.
  • Foster a culture of innovation, accountability, data-driven decision-making, and continuous learning.
Benefits
  • Medical, dental, and vision insurance
  • Paid parental leave
  • Life insurance
  • Short-term and long-term disability
  • Flexible spending accounts (health care, dependent care, transit, and parking)
  • 401(k) plan with up to a 10% match
  • Regular and chocolate milk on tap
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid mediaperformance marketingdigital marketingretail mediae-commercecampaign optimizationKPI establishmentsales impact analysisdata analysisbudget management
Soft Skills
strategic thinkingnegotiationleadershipcommunicationcross-functional collaborationinnovationaccountabilitydata-driven decision-makingcontinuous learninganalytical capabilities
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in business