Head of Vocational Sales

Daimler Truck North America

Head of Vocational Sales overseeing vocational revenue and dealership performance. Collaborating across functions to enhance customer acquisition and retention for Daimler Truck.

Posted 4/29/2026full-timeFort Mill • Oregon, South Carolina • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own vocational sales performance across the dealer channel: order intake, retail/wholesale performance, market share, margin, and customer retention.
Establish and drive the dealer sales operating system (cadence, pipeline reviews, forecasting discipline, opportunity management).
Set goals, standards, and accountability for vocational sales team in helping dealers in prospecting, quoting, closing, and lifecycle management.
Define and execute a multi-year vocational go-to-market strategy by segment, geography, and customer type.
Identify growth opportunities through segmentation, VOC feedback, competitive intelligence, and data-driven whitespace analysis.
Build and manage annual plans to deliver volume, revenue, and profit targets.
Improve dealer capability through training, playbooks, incentive programs, sales certification, and performance coaching.
Collaborate with Product Strategy and Engineering to translate customer needs into product and vocational application roadmaps.
Partner with Pricing/Revenue teams to set pricing strategy, governance, discount structure, and margin guidelines.
Drive end-to-end commercial alignment across the vocational ecosystem (upfitters, body builders, equipment OEMs, specialty installers).
Implement KPI dashboards and business reviews with clear action plans and accountability.
Build and lead a high-performing team; set expectations, develop leaders, and create succession bench strength.

Requirements

What you’ll need

Bachelor’s degree required; MBA or advanced degree preferred
12+ years progressive experience in sales leadership, with significant experience managing sales and market share penetration with dealer channels
Proven track record delivering results in a vocational, B2B, industrial, transportation, equipment, or complex manufacturing environment
Demonstrated capability leading multi-region teams and influencing cross-functional leaders
Strong commercial acumen: pricing, margin management, forecasting, and sales operating cadence
Willingness to travel extensively to dealers and key customers.

Benefits

Comp & perks

annual variable pay bonus program
company paid company vehicle with insurance and fuel card
401k company contribution with company match up to 6% as well as non-elective company contribution of 3 - 7% depending on age
non-qualified deferred compensation plan with company contribution of 7% of variable pay
starting at 4 weeks paid vacation
13+ holidays per calendar year
Paid parental leave
employee assistance program
comprehensive health care plans and wellness programs
onsite fitness (at some locations)
tuition assistance program
volunteer paid time off
short-term and long-term disability plans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales performanceorder intakemarket shareforecastingopportunity managementdata-driven analysisKPI dashboardspricing strategymargin managementsales certification

Soft Skills

leadershipcollaborationaccountabilitycoachinginfluencinggoal settingcommunicationteam developmentstrategic thinkingcommercial acumen