Develop and execute the company’s comprehensive public relations strategy, creating a distinctive and impactful narrative that aligns with business objectives
Design and implement multi-faceted PR campaigns to solidify the company’s leadership position in the on-demand pay and financial wellness sectors
Partner with the brand research leader to transform user, client, and public data into compelling, newsworthy research and thought leadership that resonates with key audiences, including media, clients, investors, and regulators
Build, nurture, and maintain strong relationships with key journalists, editors, and influencers across business, technology, finance, and HR media
Serve as the company’s lead liaison with HCM/Payroll industry analysts, managing relationships and securing favorable briefings and coverage
Proactively identify and pitch compelling stories to secure high-impact media placements
Serve as the strategic communications partner to the CEO and C-suite, providing counsel, and elevating their presence as a visionary leader in the industry
Lead the creation of high-quality written content, including press releases, white papers, first-person executive op-eds, talking points, and Q&As
Strategically identify and secure high-profile speaking opportunities for company executives to amplify our mission and value proposition
Collaborate with the Events team to develop powerful narratives and talk tracks for executive appearances at panels, keynotes, and fireside chats
Oversee the CEO’s social media presence, creating and curating relevant content that reinforces our brand and thought leadership
Lead and mentor a team of publicists and communications professionals, fostering a culture of excellence, collaboration, and strategic execution
Collaborate closely with the Public Policy team and Corporate Communications team to develop a strategic narrative and earned media strategy targeted at key government regulators and policymakers
Partner with the Corporate Communications team on crisis communication plans and to develop media strategies that integrate into broader 360-degree communication strategies that reach all internal and external stakeholders
Serve as the lead communications liaison for partners, clients, and industry associations, driving joint announcements, bylined articles, and media pitches
Write key internal communications for the CEO, including speeches, opening remarks, and Q&As for company-wide events like monthly town halls
Devise and execute a comprehensive awards strategy to secure third-party validation and recognition for our industry leadership
Oversee the company podcast, including identifying, pitching, and scheduling high-caliber guests such as clients, partners, industry leaders, and policymakers
Requirements
12+ years of progressive leadership experience in public relations and communications, with a proven track record of managing high-stakes situations and leading teams. Experience in fintech, HR Tech, or high-growth B2B SaaS environments preferred
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
Extensive, high-level relationships with top-tier business, technology, finance, and trade journalists and editors. A proven ability to secure high-impact, feature-length earned media is non-negotiable
Exceptional writing, editing, and verbal communication skills, with the ability to distill complex concepts into clear, compelling messaging
Demonstrated experience in executive communications, including media training, speechwriting, and social media management for C-level leaders
Proven ability to work collaboratively and effectively with cross-functional teams
Strategic thinker with a hands-on, proactive approach; able to thrive in a dynamic, fast-paced environment
Demonstrated expertise in crisis management and reputational risk mitigation, with a strong understanding of how to protect and enhance a brand's reputation in a dynamic media landscape
Benefits
Exceptional health, vision, and dental care
Opportunity for equity ownership
Life and AD&D, short- and long-term disability
Employee Assistance Program
Employee Resource Groups
Fun company outings and events
Unlimited PTO
401K with company match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
public relations strategyPR campaignsmedia placementswritten content creationcrisis communicationexecutive communicationsspeechwritingsocial media managementawards strategypodcast management