Senior Associate, B2B Digital Marketing

DailyPay

Senior Associate - B2B Digital Marketing at DailyPay focusing on full-funnel lead generation. Collaborating with multiple teams to optimize B2B digital marketing strategies.

Posted 6/22/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $88,000 - $114,000 per yearWebsite

Tech Stack

Tools & technologies

TableauWordPress

About the role

Key responsibilities & impact

Develop and execute comprehensive CRO tactics across core digital channels, including web, chat, paid media, and email, to steadily increase funnel conversion rates.
Conduct routine, in-depth analyses of digital channels, website engagement, and user behavior metrics to identify friction points and optimization opportunities.
Develop and execute an A/B testing roadmap to optimize all channels, such as web, content, and paid media.
Partner with Brand, Market Intelligence, and Customer Advocacy teams to gather qualitative and quantitative insights regarding web user pain points and understand user behavior trends, and conversion blockers.
Partner with the web team in implementing audience personalization strategies, tailoring digital experiences to specific B2B target segments.
Collaborate with external SEO consultants to drive organic traffic, improve search engine rankings, and establish a roadmap for future SEO optimization
Develop the strategy for ongoing LLM optimization, and work with stakeholders to execute that strategy to ensure brand accuracy and high discovery rates in AI search tools.
Optimize website chat routing protocols and AI conversational agents to accelerate lead capture and improve baseline digital engagement.

Requirements

What you’ll need

3+ years of professional experience in B2B marketing, with a dedicated focus on digital demand generation, conversion rate optimization, search engine optimization or AI search optimization
Strong foundational understanding of core CRO, SEO, and AIO methodologies, principles, and industry best practices.
Proficiency in marketing reporting and web tracking tools, specifically utilizing GA4, Tableau, or similar data visualization systems.
Hands-on experience executing campaigns within tools like VWO, Marketo, Wordpress or equivalent digital marketing infrastructure.
Excellent organizational, communication and project management habits, with demonstrated experience tracking workflows through platforms like Asana.
Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or equivalent practical professional experience.

Benefits

Comp & perks

Exceptional health, vision, and dental care
Opportunity for equity ownership
Life and AD&D, short- and long-term disability
Employee Assistance Program
Employee Resource Groups
Fun company outings and events
Unlimited PTO
401K with company match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

conversion rate optimizationsearch engine optimizationA/B testingdigital demand generationdata visualizationweb trackingaudience personalizationcampaign executionanalyticsAI search optimization

Soft Skills

organizational skillscommunication skillsproject managementcollaborationanalytical thinkingproblem-solvingattention to detailtime managementadaptabilitycreativity