Senior Associate, Account Based Marketing

DailyPay

Senior Associate for Account Based Marketing at DailyPay, managing intent-based plays and pipeline growth. Building and launching marketing campaigns for Large Enterprise segments.

Posted 5/19/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $76,000 - $114,000 per yearWebsite

About the role

Key responsibilities & impact

Run the Always-On ABM Engine: Manage intent-based plays through Common Room to identify and engage in-market accounts in real-time.
Connect Intent to Pipeline: Directly support the growth of new upmarket pipeline by ensuring buying signals are translated into immediate action and measurable revenue impact.
Route Signals to the Right Owners: Monitor buying signals and orchestrate notifications when assigned accounts show meaningful activity, ensuring no opportunity is missed.
Support Campaign Execution at Scale: Provide critical execution support to build and launch larger 1:few Industry campaigns to broaden our market coverage.
Maintain ABM Systems & Reporting: Collaborate closely with Marketing Ops and Rev Ops to manage segmentation, automation, and tracking to ensure full visibility into ABM and intent data performance.

Requirements

What you’ll need

Bachelor's Degree or equivalent experience
3-5+ years of experience in B2B marketing, with a focus on ABM or demand generation
Highly organized, data-driven and detail oriented
Strong understanding of ABM principles and best practices.
Experience executing digital media campaigns
Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)
Excellent written and verbal communication skills
Ability to work independently and as part of a team

Benefits

Comp & perks

Exceptional health, vision, and dental care
Opportunity for equity ownership
Life and AD&D, short- and long-term disability
Employee Assistance Program
Employee Resource Groups
Fun company outings and events
Unlimited PTO
401K with company match

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

ABMdemand generationdigital media campaignsdata-drivensegmentationautomationtracking

Soft Skills

highly organizeddetail orientedexcellent written communicationexcellent verbal communicationability to work independentlyability to work as part of a team

Certifications

Bachelor's Degree