Director

• Define and integrate DAC’s upper-funnel media offering across linear/traditional and digital channels
• Provide strategic leadership for client accounts and teach/train subject matter experts
• Use MRI Simmons, Pathmatics, Kantar, GWI, Nielsen, iSpot, GA4, and client CRM data to identify audiences, media insights, and objectives
• Create integrated, full-funnel media plans with Strategic Insights, Client Strategy, Media, and Creative teams
• Establish full-funnel media measurement frameworks
• Develop measurement solutions for awareness, brand lift, consideration, and other upper-funnel objectives
• Lead annual and ongoing planning cycles, tactical development, optimization recommendations, quarterly business reviews, and strategic roadmaps
• Research and vet upper-funnel media opportunities and present campaign ideas to clients
• Serve as a client-facing upper-funnel media subject matter expert
• Mentor junior team members and lead media planning talent through coaching, performance management, goal setting, recruiting, and retention support
• Liaise with partners and vendors to plan and execute media
• Support internal training by authoring materials and leading training sessions
• Build relationships with publishers, platforms, networks, and partners
• Create sales, pitch, marketing, and new business pitch materials; attend and present in pitches
• Provide thought leadership through DAC content, conferences, and events
• Demonstrate expertise in integrated media channels and consumer media behaviors
• Stay current on industry trends and new vendors

Director, Planner