Head of CRM

Dabble

Head of CRM leading Braze campaigns, customer data, and lifecycle journeys for Dabble’s social betting and gaming platform. Scaling customer engagement across Australia, the UK, and US markets.

Posted 8/18/2026full-timeMelbourne • 🇦🇺 AustraliaLead💰 A$180,000 - A$190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading Customer Engagement teams and executing CRM strategies through Braze, with a strong focus on data integrations, campaign performance analysis, and technical problem-solving. Proven ability to translate business requirements into actionable technical solutions while fostering a culture of continuous improvement and team development.

Highest-signal resume keywords

Braze ExperienceCRM Data IntegrationsCustomer Engagement StrategyCampaign Performance AnalysisTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingData ArchitectureAutomated Customer JourneysCampaign ExecutionTroubleshootingTechnical SolutionsQA ProcessesCustomer Data MigrationsIntegrations

Soft Skills

Problem-SolvingCoachingCollaborationAdaptabilityTeam-Oriented

Tools & Technologies

BrazeAmplitudeAWS Quick Suite

Industry Keywords

MarTechRegulated IndustriesTelecommunicationsEntertainmentGamingDigital Consumer Businesses

Tech Stack

Tools & technologies

AWS

About the role

Key responsibilities & impact

Lead and develop a high-performing team of Customer Engagement Managers across multiple markets
Own the technical direction of CRM and customer engagement across Braze, customer data, integrations and the broader MarTech ecosystem
Execute customer engagement strategy through Braze campaigns and lifecycle journeys across Email, Push, SMS and In-App Messaging
Act as the technical authority for Braze and identify new functionality, integrations and use cases
Partner with Data and Technology teams on data integrations, migrations, event tracking and customer data architecture
Translate business and customer engagement requirements into technical solutions and executable tasks
Troubleshoot complex CRM, campaign, integration and customer data issues as a senior escalation point
Establish QA processes, testing standards and governance for campaign execution
Drive continuous improvement through campaign performance analysis, experimentation and reusable CRM frameworks
Coach and mentor the team while embedding technical excellence and best practices

Requirements

What you’ll need

Strong hands-on Braze experience is highly regarded; deep technical CRM/MarTech experience on comparable modern platforms may also be considered
Proven experience leading or technically overseeing a Customer Engagement, CRM, Lifecycle Marketing or MarTech team
Strong technical understanding of CRM data, integrations, platform architecture and the broader MarTech ecosystem
Experience managing or playing a key role in complex customer data migrations, integrations or major CRM technology changes
Experience building sophisticated automated customer journeys across multiple channels
Strong problem-solving and troubleshooting skills across CRM, campaign and customer data challenges
Ability to translate strategic and business requirements into clear technical solutions and actionable work
Demonstrated success coaching and developing high-performing teams while providing clear technical and strategic direction
Experience in regulated industries, technology, telecommunications, entertainment, gaming or fast-paced digital consumer businesses is highly regarded
Strong campaign analysis skills
Experience with Amplitude or AWS Quick Suite is advantageous
Ability to learn quickly and adapt to skill gaps
Team-oriented, collaborative working style and willingness to share and learn
Ability to work autonomously and contribute to the Dabble community

Benefits

Comp & perks

Switch up your office, work from home, work from wherever helps you to deliver
Cross-office sponsored flights year-round
Five weeks of paid annual leave
Paid parental leave for both primary and secondary caregiver
Flexible working hours; employees can manage their own time
Sonder app access for employees and their families, including 24/7 mental health, medical advice, safety support and more
Annual cash bonus based on Company performance metrics
Dabble Day Dividend: all Dabblers split the day’s revenue evenly on the company birthday
Annual Dabblecon convention
Scheduled focus time to encourage deep thought