Lifecycle Marketing Specialist, CRM Specialist

Dabble

Customer Engagement Specialist handling multi-channel CRM campaigns for Daily Fantasy Sports app Dabble. Focusing on customer journeys and campaign execution to boost engagement and retention.

Posted 6/12/2026full-timeAustin • Colorado, Connecticut, Florida, Illinois, Nevada, New York, North Carolina, Pennsylvania, Texas • 🇺🇸 United StatesJuniorMid-Level💰 $65,000 - $75,000 per yearWebsite

About the role

Key responsibilities & impact

Deliver timely execution of CRM campaigns aligned with US market strategies, taking full ownership of campaign quality and on-schedule deployment
Own and manage customer journeys across key lifecycle stages including onboarding, retention, reactivation, and loyalty, ensuring each stage delivers measurable engagement outcomes
Plan, set up, schedule, deploy and report on campaigns across Modals, In-App notifications, Push notifications, and Email
Conduct A/B testing to measure campaign performance and contribute to optimisation efforts
Analyse campaign performance data and deliver actionable recommendations that directly improve engagement and retention outcomes
Brief and partner with copywriters and designers to deliver assets for customer communications, ensuring brand and quality standards are met
Lead the end-to-end execution of generosity campaigns, from setup through to post-campaign analysis
Work closely with the US Customer Engagement Manager and VP of Marketing to plan and execute customer engagement campaigns aligned to business priorities, collaborating with the broader US Marketing team on concepts and execution, and the global CRM team on best practices
Proactively contribute performance insights and learnings to the global Customer Engagement team, driving improvements to efficiency and best practice across markets
Identify and resolve inefficiencies or errors in campaign processes, recommending and implementing improvements to execution standards
Leverage tools including Quick Suite, Amplitude, and Braze to identify trends, define segmentation and targeting strategies, and translate findings into concrete campaign improvements
Ensure all CRM activities adhere to US gambling, data protection and privacy regulations.

Requirements

What you’ll need

A minimum of 2+ years’ CRM experience with demonstrated ownership of multi-channel campaigns end-to-end; hands-on proficiency with CRM platforms including Braze strongly preferred
Proven ability to work autonomously and manage competing priorities in a fast-paced environment, consistently delivering results without close oversight
Proven track record of independently executing Customer Engagement campaigns across email, in-app and push channels in a fast-paced environment, with a measurable impact on retention or engagement metrics
Experience collaborating with leadership to execute CRM campaigns based on priorities
Experience in start-up or fast-paced environments, demonstrating a proactive and resourceful approach to challenges
A data-driven mindset with the ability to leverage analytics tools to derive actionable insights and translate them into campaign decisions
Proficiency in segmentation, personalization, and A/B testing techniques
Excellent written and verbal communication skills, with the ability to craft compelling customer-facing messages and present performance insights to senior stakeholders with clarity
Skilled at working with cross-functional teams and multiple stakeholders to achieve shared goals
Solid attention to detail and problem-solving skills, ensuring consistency and quality across all outputs
Proven ability to independently identify and propose innovative CRM strategies, with a track record of translating ideas into measurable outcomes.

Benefits

Comp & perks

Three weeks of paid vacation leave per year
Two weeks of paid sick leave per year
401k matching up to 200%
Health insurance*
Unpaid time off available
Paid parental leave available
Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRMA/B testingsegmentationpersonalizationcampaign performance analysiscustomer journey managementmulti-channel campaignsdata-driven decision makingcustomer engagementcampaign optimization

Soft Skills

autonomyproblem-solvingattention to detailcommunicationcollaborationproactivityresourcefulnesstime managementleadershipcreativity