Senior GTM Strategy Manager – Product & Customer Marketing

D2L

Senior GTM Strategy Manager responsible for defining and operationalizing go-to-market strategies for product launches at D2L. Collaborating with various teams to drive customer growth initiatives.

Posted 5/21/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$80,000 - CA$115,000 per yearWebsite

About the role

Key responsibilities & impact

Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.
Establish planning cadences (e.g., launch planning, quarterly GTM reviews) to align Product Marketing and Customer Marketing.
Build and manage processes that connect product development cycles with marketing readiness.
Ensure Product Marketing is equipped to deliver timely, accurate messaging, positioning, and customer-facing assets.
Act as the primary bridge between Product, Product Marketing, and Customer Marketing to ensure alignment and execution readiness.
Partner with Customer Marketing and Customer Success to translate product innovation into programs that drive adoption, expansion, and advocacy.
Identify opportunities to better leverage product releases across the customer lifecycle.
Ensure consistent articulation of product value across customer touchpoints and campaigns.
Provide strategic direction and oversight for large, cross-functional marketing campaigns tied to product and customer growth initiatives.
Ensure campaigns are aligned to GTM strategy, properly scoped, and delivered on time.
Identify risks, gaps, and dependencies across teams and proactively drive resolution.
Define KPIs and success metrics for GTM initiatives and customer marketing programs.
Partner with Marketing Ops to build dashboards and reporting frameworks.
Deliver clear, actionable insights and updates to senior leadership (SLT) on performance and impact.
Design and implement scalable GTM frameworks (e.g., launch tiers, campaign planning, intake processes).
Improve visibility, accountability, and coordination across Product Marketing and Customer Marketing.
Establish best practices that enable teams to execute more efficiently and effectively.
Act as the central point of coordination across Product Marketing, Customer Marketing, Product, Sales, and RevOps.
Align stakeholders on priorities, clarify roles and responsibilities, and resolve overlaps between teams.
Lead cross-functional planning and communication to ensure GTM initiatives are understood, adopted, and executed successfully.

Requirements

What you’ll need

7–10+ years of experience in B2B SaaS marketing (product marketing, customer/lifecycle marketing, or GTM strategy roles)
Experience operating in high-growth or scale-up environments
Proven track record leading cross-functional GTM initiatives or product launches with measurable business impact
Strong understanding of SaaS go-to-market models, product lifecycle, and customer expansion strategies
Experience building or improving GTM processes, planning frameworks, or operating models
Experience working closely with Product, Customer Success, and Revenue teams in a matrixed environment
Strong analytical skills with experience defining KPIs and working with Marketing Ops on reporting
Experience with tools such as Salesforce, MCAE, Jira, or similar
Exceptional written and verbal communication skills; comfortable presenting to senior leadership.

Benefits

Comp & perks

Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
2 Paid Days off for SkillsWave-related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.

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Hard Skills & Tools

GTM strategyproduct marketingcustomer marketingB2B SaaS marketingplanning frameworksKPI definitionreporting frameworkscross-functional initiativesproduct lifecyclecustomer expansion strategies

Soft Skills

analytical skillscommunication skillspresentation skillsleadershipcollaborationproblem-solvingstrategic directioncoordinationstakeholder alignmentprocess improvement