Cyware

Campaign Manager

Cyware

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Cyber Security

About the role

  • Own and execute all multi-channel outbound campaigns (email, paid, content syndication, webinars, etc.) to drive qualified leads and pipeline
  • Write, edit, and optimize campaign messaging aligned to Cyware’s ICPs and product value props. Leverage AI tool and automation capabilities to create reusable campaign messaging
  • Use tools like HubSpot, Salesforce, 6sense, and popular AI-based platforms (examples may include Jasper, copy.ai, adcreative.ai, albert.ai, etc.) to design, execute, and automate campaigns
  • Collaborate closely with Product Marketing, BDRs, Channel, and Content teams to align messaging and timing
  • Must be a self starter with excellent organization skills to manage multiple priorities and keep the executive team informed and the operational teams active in achieving the campaign goals
  • Track and manage leads across all inbound and outbound sources — webinars, events, paid, direct — and help unify lead journeys
  • A/B test subject lines, creative, and audience segments for performance optimization
  • Analyze and report on campaign performance (MQLs, SQLs, pipeline influenced/sourced), and iterate quickly
  • Partner with BDRs on follow-up strategies and outbound cadences aligned to campaign content. Must be proficient to train BDRs to adapt AI solutions to generate qualitative data, and ideas for a faster BDR outcome
  • Maintain and grow our marketing contact database, including enrichment, segmentation, and compliance
  • Execute campaign strategies developed in collaboration with the Head of Growth / Demand Gen, ensuring flawless and timely rollout across outbound, paid, and lifecycle channels
  • Translate strategic goals into actionable campaign briefs, timelines, and deliverables, working with content, design, and ops to bring programs to life
  • Nurture the corporate Vision and the campaign theme until a desired outcome is achieved.

Requirements

  • 5–8 years of marketing experience, with at least 3+ years in cybersecurity or a technical B2B SaaS domain
  • Proven track record running demand generation or outbound campaigns that resulted in meaningful pipeline
  • Exceptional writing skills and understanding of how to craft persuasive campaigns for technical and executive buyers (e.g. CISOs, SOC, Threat Intel)
  • Strong data and Agile mindset: you plan, organize, track, report, and optimize based on what’s working
  • Must have strong brand stewardship bringing unique cultural nuances, emotional hooks and brand voice that make a campaign stand out rather than blend in
  • Experience with campaign attribution, UTM tracking, and integrating lead sources across webinars, events, paid campaigns, etc
  • Self-starter with creative energy, hustle, and strong ownership mentality
  • Demonstrable proficiency in AI tools, Prompt engineering and iterations, AI Orchestration relevant to the job function
  • Ability to manage multiple campaigns and deadlines with calm and clarity.
Benefits
  • We foster an exciting and challenging start-up culture.
  • We’re not just employees. We’re people.
  • We offer a comprehensive benefits package including time off, paid holidays, retirement plans, insurance coverage and much more.
  • We’ll invest in your career.
  • We offer competitive compensation packages.
  • We value diversity of people, culture, and ideas.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationoutbound campaignscampaign messagingA/B testingcampaign performance analysislead managementcampaign attributionUTM trackingAI toolsprompt engineering
Soft Skills
organization skillsself-startercreative energystrong ownership mentalitycollaborationpersuasive writingdata-driven mindsetbrand stewardshipcalm under pressureadaptability