Director of Product Marketing – Identity Security

Cyera

Director of Product Marketing defining go-to-market strategy for Cyera’s Identity Security solutions. Positioning cloud data security products at the intersection of identity, data, and AI security.

Posted 8/13/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing go-to-market strategies and translating complex technical concepts into compelling customer narratives within the identity security and AI security domains. Proficient in creating sales enablement materials and collaborating cross-functionally to drive product marketing initiatives.

Highest-signal resume keywords

Product Marketing ExperienceIdentity Security ExpertiseGo-To-Market Strategy DevelopmentSales Enablement Content CreationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategySales EnablementMarket ResearchTechnical MessagingData-Driven InsightsContent CreationStorytellingCustomer-Centric BenefitsIdentity GovernanceModern Identity Architectures

Soft Skills

Exceptional StorytellingAbility to Manage Multiple Priorities

Tools & Technologies

Digital Marketing ToolsPresentation SoftwareContent Management Systems

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Computer ScienceMBA (Plus)

Industry Keywords

CybersecurityIdentity SecurityAI SecurityEnterprise SecurityCustomer Pain PointsCompetitive LandscapeIndustry Trends

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and execute the go-to-market strategy for Cyera’s Identity Security solution
Own strategic storytelling, messaging, and positioning for Cyera’s Identity Security portfolio
Define category-defining narratives positioning Cyera at the convergence of identity, data, and AI security
Translate complex technical capabilities into compelling customer stories for executive and technical audiences
Partner with Product Management to translate technical capabilities into customer-centric benefits
Create sales enablement materials, including presentations, case studies, whitepapers, and battle cards
Conduct market research on customer pain points, competitive landscape, and industry trends
Collaborate with demand generation and digital marketing teams on awareness and lead-generation campaigns
Contribute to blog posts, webinars, videos, and industry events as a thought leader
Monitor and measure product marketing initiatives and optimize strategies using data-driven insights
Partner with Product Management, Engineering, Sales, Customer Success, and Analyst Relations

Requirements

What you’ll need

7+ years of product marketing experience in cybersecurity, identity security, AI security, or adjacent enterprise security markets
Deep understanding of identity security, including human and non-human identities, identity governance, privileged access, and modern identity architectures
Understanding of AI, data security, and the convergence of identity, data, and AI security
Ability to translate complex technical concepts into clear, customer-focused messaging
Exceptional storytelling skills for executive and technical audiences
Experience developing and executing go-to-market strategies for enterprise security products
Proficiency creating sales enablement and marketing content for technical and business audiences
Experience working cross-functionally with Product Management, Sales, Engineering, and Analyst Relations
Ability to manage multiple priorities in a fast-paced environment
Bachelor’s degree in Marketing, Business, Computer Science, or a related field (MBA is a plus)

Benefits

Comp & perks

Ability to work remotely, with office setup reimbursement
Competitive salary
Unlimited PTO
Paid holidays and sick time
Health, vision, and dental insurance
Life, short and long-term disability insurance
Potential merit increases based on individual or company performance, time in role, and other discretionary factors