Field Marketing Manager – Nordics/Benelux

Cyera

Field Marketing Manager driving DACH pipeline and brand awareness for Cyera’s cloud data security platform. Executing events, partner campaigns, and regional demand-generation programs.

Posted 8/11/2026full-time🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated regional marketing programs tailored for the DACH region, with a strong focus on demand generation, performance measurement, and content creation. Proficient in building effective relationships with sales teams and managing cross-functional initiatives to drive pipeline growth and brand awareness.

Highest-signal resume keywords

Field Marketing ExperienceFluency in German and EnglishDemand Generation KnowledgeEvent Planning SkillsPerformance Measurement and Analytics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationCampaign DevelopmentSegmentation AnalysisBudget ManagementB2B Sales Cycle UnderstandingMarketing Performance MetricsAccount-Based MarketingLead Tracking and ConversionDigital MarketingCo-Marketing Activities

Soft Skills

Relationship BuildingProject ManagementAdaptabilityProblem SolvingCommunication Skills

Tools & Technologies

SalesforceMarketoAsanaSplashPredictive Analytics Tools

Industry Keywords

DACH RegionIntegrated MarketingDemand GenerationChannel MarketingEvent Logistics

About the role

Key responsibilities & impact

Develop and deliver integrated regional marketing programmes to build pipeline and brand awareness across the DACH region
Align marketing initiatives with territory plans, sales objectives, and pipeline goals alongside sales leadership and partner teams
Execute joint marketing initiatives with channel partners and alliances, including co-branded events, digital campaigns, and demand generation activities
Plan and manage conferences, roadshows, partner summits, and webinars
Coordinate event logistics, budgets, and post-event follow-up to maximise engagement and pipeline creation
Develop and manage co-marketing and partner enablement activities
Create and share marketing toolkits, campaign templates, and enablement resources for DACH partners
Optimise lead follow-up, tracking, and conversion with sales and business development teams
Measure and report field and channel marketing performance, including engagement, conversion, velocity, and ROI
Adapt and localise global messaging for DACH audiences, including German-language adaptation
Create campaign copy, partner assets, and digital marketing content

Requirements

What you’ll need

Minimum of five (5) years experience delivering enterprise Field Marketing and channel marketing excellence
Fluency in German and English, written and spoken
Additional DACH market knowledge is a strong advantage
Knowledge of demand generation and marketing best practices
Experience with performance measurement and analytics
Experience delivering engagement programs that support customer renewal and expansion
Proven success executing programs and events that drive demand, deal acceleration, return, and attendee experience
Content creation experience across messaging platforms, email, direct mail, digital ads, SDR scripts, and marketing assets
Experience developing regional and channel plans to support account-based marketing
Ability to build effective working relationships with sales and marketing
Ability to travel up to 40% across the DACH region and wider EMEA
Bachelor’s Degree with a Marketing or Business focus preferred, but not required
Ability to articulate market-specific value propositions for DACH audiences
Understanding of content creation and tailored messaging
Experience in segmentation analysis, budgeting, and building business cases
Understanding of the B2B sales cycle and demand creation, pipeline contribution, and sales opportunity acceleration
Knowledge of marketing performance metrics management and ROI
Understanding of marketing to B2B buyers using white papers, case studies, webcasts, digital marketing, email, call downs, and direct mail
Experience with Asana, Splash, Salesforce, Marketo, and/or predictive analytics tools preferred
Integrated marketing content creation and implementation experience
Ability to understand the company and product pitch and execute it in the field
Ability to convey information to internal and external audiences
Ability to write and deliver marketing-quality emails, presentations, and collateral
Exceptional event planning skills, including event contracts, BEO specifics, and differentiated attendee experiences
Recruitment planning for events and execution excellence
Ability to manage multiple projects, meet tight deadlines, and adapt to shifting priorities
Ability to lead cross-functional teams to achieve regional marketing goals
Ability to evaluate and navigate complex problems
Revenue-generating mindset and ownership of pipeline outcomes

Benefits

Comp & perks

Ability to work remotely
Office setup reimbursement
Competitive salary
Paid holidays and sick time
Health, vision, and dental insurance
Potential merit increases based on individual or company performance, time in role, and other discretionary factors