Field Marketing Manager – Nordics/Benelux

Cyera

Field Marketing Manager driving DACH demand generation for Cyera’s cloud data security platform. Executing regional campaigns, partner marketing, events, and pipeline acceleration.

Posted 8/11/2026full-time🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated regional marketing programs, with a strong focus on demand generation, performance measurement, and content creation tailored for the DACH region. Proficient in building relationships with sales teams and managing multiple marketing initiatives to drive pipeline and brand awareness.

Highest-signal resume keywords

Demand GenerationPerformance MeasurementEvent PlanningFluency in German and EnglishIntegrated Marketing Content Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Field MarketingChannel MarketingContent CreationSegmentation AnalysisBudgetingB2B Sales CyclesPipeline ContributionSales Opportunity AccelerationCampaign MeasurementLead Tracking

Soft Skills

Relationship BuildingProject ManagementAdaptabilityCommunicationCollaboration

Tools & Technologies

AsanaSplashSalesforceMarketoPredictive Analytics Tools

Certifications & Qualifications

Bachelor’s Degree in Marketing or Business

Industry Keywords

DACH RegionAccount-Based MarketingCustomer Engagement ProgramsDigital CampaignsCo-Branded Events

About the role

Key responsibilities & impact

Develop and deliver integrated regional marketing programmes to build pipeline and brand awareness across the DACH region
Align marketing initiatives with territory plans, sales objectives, and pipeline goals in collaboration with sales leadership and partner teams
Execute joint marketing initiatives with channel partners and alliances, including co-branded events, digital campaigns, and demand generation activities
Plan and manage regional conferences, roadshows, partner summits, and webinars
Coordinate event logistics, budgets, and post-event follow-up to maximise engagement and pipeline creation
Develop and manage co-marketing and partner enablement activities
Create marketing toolkits, campaign templates, and enablement resources for partners
Optimise lead follow-up, tracking, and conversion with sales and business development teams
Measure and report field and channel marketing performance, including engagement, conversion, velocity, and ROI
Adapt and localise global messaging for DACH audiences, including German-language adaptation where appropriate
Contribute campaign copy, partner assets, and digital marketing content

Requirements

What you’ll need

Minimum of five (5) years’ experience delivering enterprise field and channel marketing
Fluency in German and English, written and spoken
Strong knowledge of demand generation and marketing best practices
Experience with performance measurement and analytics
Experience delivering customer engagement programmes that drive renewals and expansion
Proven success executing demand-generation, deal-acceleration, and pipeline-driving programmes and events
Content creation experience across messaging platforms, email, direct mail, digital ads, SDR scripts, and marketing assets
Experience developing regional and channel plans supporting account-based marketing
Ability to build effective working relationships with sales and marketing
Ability to travel up to 40% across the DACH region and wider EMEA
Bachelor’s Degree in Marketing or Business is preferred but not required
Ability to articulate market-specific value propositions for DACH audiences
Understanding of segmentation analysis, budgeting, business cases, B2B sales cycles, demand creation, pipeline contribution, and sales opportunity acceleration
Experience with Asana, Splash, Salesforce, Marketo, and/or predictive analytics tools preferred
Integrated marketing content creation and implementation experience
Ability to understand and execute the company and product pitch in the field
Ability to convey information to internal and external audiences
Ability to write and deliver marketing-quality emails, presentations, and collateral
Event planning experience, including event contracts and BEO specifics
Ability to manage multiple projects, meet tight deadlines, and adapt to shifting priorities

Benefits

Comp & perks

Ability to work remotely
Office setup reimbursement
Competitive salary
Paid holidays and sick time
Health, vision, and dental insurance
Potential merit increases based on individual or company performance, time in role, and other discretionary factors