Marketing Operations Manager

Cyera

Marketing Operations Manager executing and optimizing marketing systems at Cyera. Collaborating with various teams to improve marketing campaigns and processes.

Posted 7/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Operations and Automation, with a strong focus on Marketo program management, campaign execution, and data integrity. Proficient in managing compliance with email regulations and optimizing workflows for operational efficiency.

Highest-signal resume keywords

Marketo Program ManagementSalesforce CRM ProficiencyEmail Compliance RegulationsAudience SegmentationProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCampaign AttributionLead ScoringData Quality ImprovementOperational ProgramsSmart CampaignsToken ManagementCampaign Performance ReportingData EnrichmentWorkflow Automation

Soft Skills

Attention to DetailOrganizational SkillsCommunication SkillsCollaboration SkillsProcess Documentation

Tools & Technologies

MarketoSalesforceSplashZoom WebinarsAI-Powered Marketing ToolsData Enrichment Platforms

Certifications & Qualifications

Marketo Certified Expert (MCE)

Industry Keywords

B2B SaaSCampaign TrackingGDPRCAN-SPAMCCPALead Lifecycle ManagementContent SyndicationMulti-Channel Marketing

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

As a Marketing Operations Manager, you'll play a key role in executing and optimizing the systems that power Cyera's marketing engine.
You'll partner closely with Marketing, Revenue Operations, Sales, and cross-functional stakeholders to build and support campaigns, maintain data integrity, and improve the processes that drive pipeline growth.
Build, QA, and launch Marketo programs across multiple campaign types, including demand generation, nurture, webinars, content syndication, field events, virtual events, paid media, and lifecycle campaigns.
Configure and maintain scalable program templates, tokens, operational programs, and smart campaign logic.
Clone and customize recurring campaign programs while maintaining consistency and operational standards.
Perform comprehensive pre-launch QA including sample sends, token validation, link testing, form validation, scoring triggers, suppression logic, and campaign flow testing.
Monitor active campaigns for deliverability, processing errors, sync issues, and overall campaign health.
Build and manage smart lists and static lists using persona, lifecycle stage, account attributes, geography, engagement, and behavioral data.
Partner with the Email Marketing team to support audience segmentation, list management, and campaign execution.
Manage suppression lists and ensure compliance with GDPR, CAN-SPAM, CCPA, and company privacy policies.
Support database hygiene initiatives including deduplication, normalization, and data quality improvements.
Create and maintain Marketo forms for landing pages, gated content, demo requests, webinars, and event registration.
Support Splash event pages and ensure all landing pages and registration experiences are fully tested prior to launch.
Troubleshoot Marketo-Salesforce sync issues and partner with Revenue Operations to resolve data discrepancies.
Support campaign performance reporting and operational analytics.
Identify opportunities to improve workflows through automation, process optimization, and operational efficiencies.

Requirements

What you’ll need

3–5+ years of experience in Marketing Operations, Marketing Automation, or a related marketing technology role, preferably in B2B SaaS.
3+ years of hands-on Marketo experience, including program builds, smart campaigns, tokens, forms, operational programs, and templates.
Strong working knowledge of Salesforce CRM and the relationship between Leads, Contacts, Campaigns, Campaign Members, and Opportunities.
Experience troubleshooting Marketo-Salesforce sync issues and marketing automation workflows.
Experience building audience segmentation using smart lists, lifecycle stages, personas, geography, and behavioral data.
Familiarity with lead scoring, lead lifecycle management, lead routing, and campaign attribution concepts.
Working knowledge of email compliance regulations including GDPR, CAN-SPAM, CCPA, and opt-out management.
Exceptional attention to detail with a disciplined approach to campaign QA and operational excellence.
Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
Excellent written and verbal communication skills with experience collaborating across Marketing, Sales, and Revenue Operations.
Experience documenting processes and developing scalable operational best practices.
Strongly Preferred: Marketo Certified Expert (MCE) certification.
Experience with Splash or another event management platform.
Experience working in a high-growth B2B SaaS or cybersecurity company.
Familiarity with UTM strategy, campaign tracking, attribution, and landing page optimization.
Experience supporting webinar platforms such as Zoom Webinars or Goldcast.
Experience working with content syndication vendors and lead ingestion workflows.
Experience with AI-powered marketing tools and workflow automation platforms.
Experience with data enrichment platforms such as ZoomInfo, Clearbit, or similar technologies.
Familiarity with marketing analytics, dashboards, and reporting tools.
Experience supporting integrated, multi-channel marketing campaigns.

Benefits

Comp & perks

Ability to work remotely, with office setup reimbursement
Competitive salary
Unlimited PTO
Paid holidays and sick time
Health, vision, and dental insurance
Life, short and long-term disability insurance