Develop, lead, and continuously refine a holistic SEO strategy (including both content and technical SEO) that drives qualified traffic, rankings, and pipeline.
Balance hands-on execution (keyword research, on-page optimization, technical audits, etc.) with guiding agency partners and internal teams.
Collaborate with SEO, link-building, and analytics agencies to deliver against KPIs, ensuring external efforts align with broader marketing goals.
Partner with content, product marketing, PR, and web development to create optimized assets, improve site architecture, and support launches.
Conduct audits, oversee site health, resolve crawl/indexing issues, optimize site speed, and more.
Drive keyword research, content gap analysis, and optimization strategies across product pages, blogs, glossaries, and thought-leadership.
Experiment with and implement tactics that improve visibility in AI-powered search engines and generative results.
Track performance using analytics and SEO tools, across SEMrush, Google Analytics, and more, to provide insights to leadership, and continually iterate strategy based on results.
Stay up-to-date with the latest trends and changes in B2B digital marketing, SEO, GEO and AEO.
Requirements
6+ years of experience in SEO, both execution and strategy, for B2B companies.
Proven track record of effectively advancing SEO rankings for B2B companies, and increasing qualified leads from SEO.
Knowledge of technical SEO, and ability to implement and guide and monitor external agencies in doing so.
Knowledge of content strategy and optimization.
Proven experience working in a startup environment and the ability to thrive in a fast-paced, dynamic setting.
Experience managing third-party agencies and outsourced partnerships.
Deep knowledge of SEO best practices, with a track record of driving measurable improvements in search rankings and organic traffic.
Strong analytical skills with experience using tools like Google Analytics, SEMrush, or similar platforms.
Ability to manage multiple projects simultaneously and work effectively with cross-functional teams.
Excellent communication skills, with the ability to work collaboratively with both internal teams and external agencies.
Self-starter with a proactive mindset, capable of driving initiatives independently and seeing them through to completion.
Bonus Points: Cybersecurity industry experience
Familiarity with SEO tools (SEMrush, etc.)
Benefits
Ability to work remotely, with office setup reimbursement
Competitive salary
Unlimited PTO
Paid holidays and sick time
Health, vision, and dental insurance
Life, short and long-term disability insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOtechnical SEOkeyword researchon-page optimizationcontent strategysite auditssite speed optimizationcontent gap analysisanalyticsB2B digital marketing
Soft skills
analytical skillscommunication skillscollaborationproject managementself-starterproactive mindsetability to thrive in fast-paced environmentsteamworkleadershipguiding external agencies