Senior Analyst, GTM Insights
LawPay
SQLTableau
Director of Technical Product Marketing
Cyera
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
Cloud
About the role
- Develop and execute a comprehensive product marketing strategy aligned with company goals and product roadmap—from launch to scale.
- Successfully launch new products with strong messaging and positioning in collaboration with product managers, driving adoption and market penetration.
- Lead compelling storytelling and technical content development to establish market leadership and drive customer adoption via website pages, blogs, demos, whitepapers, diagrams, and more.
- Create, maintain and deliver sales enablement content and tools including first call decks, prospecting guides, product FAQs, objection handling, and more.
- Collaborate cross-functionally to develop and execute impactful campaigns that generate meaningful MQLs and pipeline across different channels such as webinars, ads, organic, and more.
Requirements
- 7+ years of proven experience driving successful B2B product marketing initiatives in security, AI, DevOps, data, analytics, or other technical fields.
- Understanding of the evolving security landscape including data security, AI security, cloud and code security, compliance, data privacy.
- Ability to develop and articulate a clear product marketing vision and plan that aligns with overall business objectives.
- Excellent written and verbal communication skills with the ability to translate technical concepts to compelling narratives for diverse audiences.
- Ability to manage complex projects for one or more product lines while prioritizing effectively.
- Team player with a proven ability to collaborate and align with product, marketing, and sales teams in a fast-paced environment.
- Bachelor’s degree in computer science, information technology, marketing, business, or a related field (Master’s a plus).
Benefits
- Ability to work remotely, with office setup reimbursement
- Competitive salary
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketing strategysales enablement contenttechnical content developmentcampaign executionB2B marketingdata analyticsproject managementmarket penetrationstorytellingproduct positioning
Soft skills
communication skillscollaborationproject prioritizationteam playernarrative developmentvision articulationadaptabilitycross-functional teamworkproblem-solvingleadership
Certifications
Bachelor’s degree in computer scienceBachelor’s degree in information technologyBachelor’s degree in marketingBachelor’s degree in businessMaster’s degree (preferred)
