Cyderes

Partner Marketing Manager

Cyderes

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Cyber Security

About the role

  • Own the strategy, planning, and execution of joint marketing initiatives with strategic channel partners
  • Develop and maintain joint marketing plans with partners aligned to shared pipeline and revenue goals
  • Identify opportunities to increase visibility, pipeline generation, and market presence through partner marketing initiatives
  • Align marketing efforts with partner go to market strategies and sales priorities
  • Maintain clear reporting on partner marketing activity, pipeline contribution, and program effectiveness
  • Plan and execute joint marketing campaigns including webinars, content syndication, digital campaigns, and thought leadership initiatives
  • Collaborate with growth marketing and content teams to develop co-branded assets and messaging
  • Ensure partner campaigns align with Cyderes’ overall marketing strategy and revenue goals
  • Manage partner participation in industry conferences, partner summits, executive dinners, and field marketing activities
  • Coordinate joint event planning with partners and internal teams to maximize pipeline generation and relationship building
  • Track and report on event performance including meetings, leads, and pipeline impact
  • Manage Market Development Funds (MDF) with strategic partners including program planning, submission, and reporting
  • Ensure MDF investments align with measurable marketing outcomes and partner objectives
  • Track utilization and ROI of partner funded marketing programs
  • Work closely with the Channel and Alliances team to support partner priorities and joint growth opportunities
  • Partner with sales to coordinate account targeting and meeting generation through partner programs
  • Collaborate with marketing operations to ensure accurate tracking of partner campaigns and pipeline

Requirements

  • 5+ years of experience in B2B marketing, partner marketing, or alliance marketing
  • Experience required working in cybersecurity with technology partners, channel ecosystems, or partner led go to market strategies
  • Proven ability to manage joint campaigns, partner programs, and events
  • Strong organizational and project management skills
  • Ability to work cross functionally across marketing, sales, and partnerships
  • Experience managing MDF programs and partner marketing budgets preferred
  • Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingpartner marketingalliance marketingjoint campaigns managementevent managementmarketing automationCRMMDF program managementpipeline generationreporting
Soft Skills
organizational skillsproject managementcross-functional collaborationstrategic planningcommunication