Manager PR & Influencer/VIP – Home & Design

CYBEX

Manager PR & Influencer/VIP at CYBEX developing strategies for influencer and media relations in lifestyle and design sectors. Building partnerships and managing VIP relations for brand success.

Posted 5/18/2026full-timeMilano • 🇮🇹 ItalyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive PR, influencer, and VIP strategy aligned with the brand positioning and overall business objectives
Build and maintain strong, long-term relationships with media, agencies, talents, and strategic partners, with a focus on the fashion, lifestyle, design, art, and music sectors
Identify, manage, and oversee VIPs, opinion leaders, tastemakers, and talents aligned with the brand identity, including negotiations, contract management, briefings, deliverables, timelines, and budget responsibility
Lead seeding and gifting strategies, as well as social and PR amplification initiatives and paid influencer campaigns
Collaborate closely with the Events team in planning and executing global PR events and guest lists, including VIP management, hospitality, and support for local community activations
Develop and coordinate strategic initiatives to grow local communities in key cities, closely connected to cultural calendars and with a strong focus on flagship locations
Identify, establish, and manage strategic partnerships for product placements, social amplification, and events
Serve as the central point of contact for local teams and PR agencies worldwide, including the management and approval of global and local influencer activities, as well as the definition and implementation of KPIs and performance objectives
Develop and manage global toolkits, materials, and guidelines to support international teams
Monitor, analyze, and report on media coverage, campaign performance, and ROI

Requirements

What you’ll need

Successfully completed degree in Communications, Public Relations, Marketing, Fashion Management, Media Studies, or a comparable field
Professional experience within luxury lifestyle, design, or interior brands
Strong experience in PR, influencer marketing, or brand communications
Excellent international network of media contacts, key opinion leaders, agencies, and influencers
Proven success in managing influencer partnerships, VIP activations, and talent collaborations
Confident handling of influencer platforms as well as analytics and reporting tools
Strong understanding of social media platforms, content formats, and current digital trends
Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously in a fast-paced environment
Proactive and confident personality with a strong understanding of premium brand positioning and outstanding communication skills
Business-fluent English skills; German language skills are considered a plus.

Benefits

Comp & perks

Competitive salary
Attractive annual leave
Discounts on products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Public RelationsInfluencer MarketingBrand CommunicationsContract ManagementBudget ManagementCampaign Performance AnalysisMedia Coverage MonitoringKPI DefinitionSocial Media StrategyEvent Planning

Soft Skills

Relationship BuildingOrganizational SkillsProject ManagementProactive PersonalityCommunication SkillsNegotiation SkillsCollaborationAnalytical ThinkingAdaptabilityLeadership

Certifications

Degree in CommunicationsDegree in Public RelationsDegree in MarketingDegree in Fashion ManagementDegree in Media Studies