CYBEX

Influencer Marketing

• Develop and execute a comprehensive PR, influencer, and VIP strategy aligned with the brand positioning and overall business objectives
• Build and maintain strong, long-term relationships with media, agencies, talents, and strategic partners, with a focus on the fashion, lifestyle, design, art, and music sectors
• Identify, manage, and oversee VIPs, opinion leaders, tastemakers, and talents aligned with the brand identity, including negotiations, contract management, briefings, deliverables, timelines, and budget responsibility
• Lead seeding and gifting strategies, as well as social and PR amplification initiatives and paid influencer campaigns
• Collaborate closely with the Events team in planning and executing global PR events and guest lists, including VIP management, hospitality, and support for local community activations
• Develop and coordinate strategic initiatives to grow local communities in key cities, closely connected to cultural calendars and with a strong focus on flagship locations
• Identify, establish, and manage strategic partnerships for product placements, social amplification, and events
• Serve as the central point of contact for local teams and PR agencies worldwide, including the management and approval of global and local influencer activities, as well as the definition and implementation of KPIs and performance objectives
• Develop and manage global toolkits, materials, and guidelines to support international teams
• Monitor, analyze, and report on media coverage, campaign performance, and ROI

Manager PR & Influencer/VIP – Home & Design

Sales

• Support sales processes, customer meetings and commercial activations with retail and account partners
• Provide operational and product support to retail partners, including tailored solutions
• Execute product launches, brand launch campaigns and retail marketing initiatives
• Support B2C events, trade shows, in-store activations and broader brand experiences
• Manage influencer collaborations, product seeding/distribution and content partnerships
• Execute local PR activities in line with the global strategy, including media and agency coordination, press enquiries and PR events.

Manager PR & Influencer/VIP – Home & Design

Marketing and Sales Specialist, NL