Cyberhaven

Senior ABM Marketing Specialist

Cyberhaven

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Salary

💰 $165,000 - $185,000 per year

Job Level

Senior

About the role

  • Assist in building and executing ABM programs (1:1, 1:few, and 1:many).
  • Create and personalize marketing assets, including emails, one-pagers, gift kits, and outreach templates.
  • Help coordinate direct mail, digital programs, and event follow-up for target accounts.
  • Support SDRs and AEs with insights, templates, and account-specific messaging.
  • Provide weekly engagement summaries for priority accounts.
  • Prepare content kits and materials for sales outreach throughout the customer journey.
  • Set up targeted email sequences and nurture tracks in HubSpot (or a similar platform).
  • Assist with tracking account engagement across ABM tools (Demandbase, 6sense, etc.).
  • Coordinate list pulls, audience segments, and report updates.
  • Help execute field events, webinars, and executive experiences targeted toward strategic accounts.
  • Manage pre-event promotion, post-event follow-up, and engagement tracking.
  • Track KPIs such as account engagement, meeting creation, and play performance.
  • Provide insights and recommendations to the ABM Program Manager to improve the program.
  • Document learnings, successful tactics, and account-specific wins.

Requirements

  • 5+ years of experience in B2B marketing, demand gen, SDR/BDR, or a similar role.
  • Interest in ABM, account targeting, and personalized marketing campaigns.
  • Strong organizational skills and ability to manage multiple tasks simultaneously.
  • Excellent communication skills and comfort working with cross-functional teams.
  • Hands-on experience with HubSpot, Salesforce, or similar tools is a plus.
  • Familiarity with ABM tools such as 6sense, Demandbase, or Mutiny is a bonus (not required).
  • Creative problem solver with a willingness to learn and grow quickly.
  • Comfortable operating in a fast-paced, high-growth environment.
Benefits
  • Health insurance
  • Professional development opportunities
  • Flexible work hours
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM programsemail marketingcontent creationaccount engagement trackingKPI trackingaudience segmentationevent promotiondigital marketingpersonalized marketing campaignsdemand generation
Soft Skills
organizational skillscommunication skillsproblem solvingcross-functional collaborationtime managementadaptabilitycreativityinsight generationteam supportmulti-tasking