Brand Strategist
cyber•Fund
full-time
Posted on:
Location Type: Remote
Location: Anywhere in the World
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About the role
- Develop and refine brand positioning for cyber
- Fund, the internal team and our portfolio companies.
- Work closely with the leadership team to align brand strategy with business objectives.
- Guide portfolio companies on branding and positioning.
- Ensure all brand touchpoints — digital, print, and experiential—reflect our brand aesthetic and values.
- Work directly with agencies, consultants, and internal teams to bring brand strategies to life.
- Develop and execute content calendars that support brand and personal brand objectives.
- Turn daily insights, meeting notes, and strategic ideas into engaging, publish-ready content.
- Build and maintain strong personal brands for cyber
- Fund’s leadership team.
- Create compelling narratives and content that reflect their vision and expertise.
- Collaborate with content creators to ensure consistent and high-quality storytelling.
Requirements
- 4 - 6 years in a tactical marketing role, with the ability to produce content and execute campaigns independently.
- Experience building product marketing from start to finish—from positioning and launch strategy to go-to-market execution and iteration—ideally with exposure to brand-led organizations (e.g., Coca-Cola, Apple, Ferrari, or similarly disciplined brand houses).
- A team player who takes the initiative to improve strategies, processes and ability to understand and produce technical and product-oriented semi-technical content.
- Strong writer capable of simplifying technical concepts into engaging content for diverse audiences.
- Hands-on experience executing both long-term brand projects and daily content.
- Strong understanding of classical marketing principles and brand aesthetics.
- Ability to work independently and manage agency/consultant relationships.
- A curious learner who reads, studies, and applies marketing fundamentals.
- Nice-to-Haves:
- Experience in VC, tech, or B2B branding and content.
- Background in product marketing.
- Experience building personal brands for executives.
- Familiarity with design tools (Canva, Figma) or basic video editing.
Benefits
- Work from anywhere in the world: we are an international distributed team;
- Competitive compensation;
- Well-being program;
- Mental Health care program;
- Medical insurance;
- Compensation for education, including English & professional growth courses;
- Equipment & co-working reimbursement program;
- Overseas conferences, community immersion;
- High degree of autonomy, no micromanagement.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content creationbrand positioningproduct marketinggo-to-market strategycampaign executionnarrative developmenttechnical content productionmarketing fundamentalsbranding strategystorytelling
Soft skills
team playerinitiativestrong writingindependent workrelationship managementcuriositycollaborationprocess improvementstrategic thinkingadaptability