CXG

Growth Lead – Evaluator Community

CXG

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own the US growth strategy for Evaluator acquisition, aligned with profile needs and country targets.
  • Localize global playbooks for American platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders.
  • Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms).
  • Design and run multi-channel acquisition campaigns (online, offline, social, partnerships).
  • Lead social recruiting on Snapchat, Instagram, TikTok and other relevant local platforms.
  • Build and manage university, travel, and auto community programs to source qualified Evaluators.
  • Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies.
  • Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead.
  • Own the acquisition funnel from first touch to qualified Evaluator.
  • Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives.
  • Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates.
  • Build and maintain clear, simple processes so the funnel can be scaled.
  • Define, track, and report on core acquisition KPIs: Leads generated, Conversion per pre-activation stage, Time-to-qualified, Cost per sign-up, per qualified Evaluator, Channel ROI and quality.
  • Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides.
  • Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups.
  • Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission.
  • Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation.
  • Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content).
  • Write clear, concise marketing and recruiting materials in English (optional, also Spanish).

Requirements

  • Bachelor’s degree in business, marketing, communications, or related field (Master’s is a plus).
  • Native-level English (written and spoken), working Spanish is a plus.
  • 3–5+ years in growth, recruiting, and community engagement in the US, with clear examples of owning targets.
  • Hands-on experience in at least two of:
  • - University/campus recruiting
  • - Gig/platform or marketplace recruiting
  • - Influencer/social campaigns
  • Strong analytical skills; comfortable with funnel metrics and campaign reporting.
  • Proven track record of testing, iterating fast, and scaling what works.
  • Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard).
  • Experience in luxury, premium consumer, or travel/auto sectors is a plus.
  • Experience working in a global or multi-market environment is a plus.
  • Exposure to consumer or community insights to inform targeting and messaging decisions is a plus.
  • Willingness to travel domestically for campus events, community activations, and partnership meetings.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth strategyacquisition campaignsA/B testingfunnel metricscampaign reportingcommunity engagementuniversity recruitinginfluencer campaignsanalytical skillstarget communication
Soft Skills
leadershipcollaborationautonomyproblem-solvingcommunicationcreativityadaptabilitystrategic thinkingdata-driven decision makingnurturing relationships
Certifications
Bachelor’s degreeMaster’s degree