Project Manager – SEO SaaS Product

CWILL

Product Manager leading SEOWILL's roadmap and execution for Shopify brands. Driving SEO expertise and product outcomes for the SaaS platform targeting DTC merchants.

Posted 7/31/2026full-timeRemote • California, North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a strong focus on SEO tools and SaaS, driving product decisions through deep SEO knowledge and data analysis. Proficient in translating technical SEO concepts into user-friendly experiences while enhancing merchant retention and conversion.

Highest-signal resume keywords

Product Management ExperienceDeep SEO FundamentalsSEO Tools ProficiencyData Analysis SkillsMandarin Chinese Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchOn-Page OptimizationMeta TagsSite ArchitectureCrawlabilityIndexingSQL BasicsA/B TestingSEO Campaign ManagementConversion Optimization

Tools & Technologies

Google Search ConsoleGoogle AnalyticsAhrefsSemrushSimilarweb

Industry Keywords

B2B SaaSAI Content GenerationShopify EcosystemDTC MerchantsCompetitive Analysis

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own SEOWILL's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting
Lead features from discovery through design, engineering, and launch — to post-launch review
Define what "good" looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated content
Apply deep SEO knowledge to product decisions — keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality
Stay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape
Translate technical SEO concepts into merchant-friendly product experiences
Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners
Track competitors: SEO tools, AI content platforms, Shopify SEO apps — and produce structured competitive analysis
Turn merchant pain points and market signals into prioritized product decisions
Define product packaging, pricing tiers, conversion flows, and new user onboarding
Partner with Sales and CS to improve trial-to-paid conversion and merchant retention

Requirements

What you’ll need

3+ years of product management experience, with at least 1–2 years focused on SEO tools, SEO SaaS, or content/marketing technology
Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth
Hands-on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar
B2B SaaS product experience — comfortable owning the full product lifecycle from discovery to launch
Data chops — SQL basics, Excel/dashboards, and A/B testing
Mandarin Chinese proficiency: native or near-native (first or second language required)
Nice to Have
Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores)
Background in AI content generation, GEO, or AI-powered SEO tool
Experience designing merchant onboarding or conversion optimization flow
Familiarity with technical SEO: structured data (schema.org), Google Search API, sitemap management
Has personally run SEO campaigns, built a website, or operated an online store

Benefits

Comp & perks

Starting Pay: 70 - 130k depends on experiences, open to negotiation
401(k)
PTO
Paid Holidays
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