Drive the strategy and execution of next-generation discovery and personalization experiences within the Aetna Digital team
Embed the customer voice throughout the product lifecycle and champion AI-driven personalization
Combine human-centered design, strategic hypothesis testing, and thought leadership on digital health trends to deliver relevant experiences
Partner closely with design, engineering, data science, and business stakeholders to ground product decisions in insights and business strategy
Use qualitative research, analytics, and experimentation to surface unmet user needs and friction points
Define and own the personalization approach for key digital entry points, ensuring contextually relevant content and recommendations
Manage and track discovery KPIs (CTR, engagement depth, session duration) to guide optimization and innovation
Translate ambiguous challenges into structured experiments and clear, data-driven hypotheses
Validate product direction through rapid prototyping and learning with design and engineering
Analyze behavioral data, A/B test results, and user feedback to inform product priorities
Write concise PRDs, requirements, and user stories to guide design and engineering teams
Manage technical trade-offs, product risks, and delivery timelines to ensure successful releases
Identify product, market, and technical risks with mitigation strategies and facilitate cross-functional alignment on key bets and long-term vision
Requirements
5+ years of experience as a product manager delivering consumer-facing digital products
3+ years leveraging qualitative research, analytics, and experimentation to shape product strategy
3+ years of experience translating ambiguous problems into structured hypotheses, experiments, and roadmap decisions
2+ years of experience building or managing AI-related products (e.g. personalization, recommendations systems, NLP, predictive analytics)
Proven track record of using data (behavioral, A/B testing, feedback loops) to drive prioritization and iteration
Hands-on experience writing PRDs, user stories, and partnering with design and engineering for execution
Strong cross-functional leadership skills, able to align diverse stakeholders and drive consensus
Familiarity with scaled Agile frameworks (e.g., SAFe) and Agile delivery practices (preferred)
Familiarity with tools such as Adobe Analytics, Figma, CMS platforms, and experimentation frameworks (preferred)
Exceptional communication skills
Bachelor’s degree from an accredited institution or equivalent work experience required
Benefits
Affordable medical plan options
a 401(k) plan (including matching company contributions)
an employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access
CVS Health bonus, commission or short-term incentive program
Equity award program
ATS Keywords
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