CVS Health

Senior Digital Product Manager

CVS Health

full-time

Posted on:

Location Type: Remote

Location: Remote • Massachusetts • 🇺🇸 United States

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Salary

💰 $130,295 - $260,590 per year

Job Level

Senior

About the role

  • Drive the strategy and execution of next-generation discovery and personalization experiences within the Aetna Digital team
  • Embed the customer voice throughout the product lifecycle and champion AI-driven personalization
  • Combine human-centered design, strategic hypothesis testing, and thought leadership on digital health trends to deliver relevant experiences
  • Partner closely with design, engineering, data science, and business stakeholders to ground product decisions in insights and business strategy
  • Use qualitative research, analytics, and experimentation to surface unmet user needs and friction points
  • Define and own the personalization approach for key digital entry points, ensuring contextually relevant content and recommendations
  • Manage and track discovery KPIs (CTR, engagement depth, session duration) to guide optimization and innovation
  • Translate ambiguous challenges into structured experiments and clear, data-driven hypotheses
  • Validate product direction through rapid prototyping and learning with design and engineering
  • Analyze behavioral data, A/B test results, and user feedback to inform product priorities
  • Write concise PRDs, requirements, and user stories to guide design and engineering teams
  • Manage technical trade-offs, product risks, and delivery timelines to ensure successful releases
  • Identify product, market, and technical risks with mitigation strategies and facilitate cross-functional alignment on key bets and long-term vision

Requirements

  • 5+ years of experience as a product manager delivering consumer-facing digital products
  • 3+ years leveraging qualitative research, analytics, and experimentation to shape product strategy
  • 3+ years of experience translating ambiguous problems into structured hypotheses, experiments, and roadmap decisions
  • 2+ years of experience building or managing AI-related products (e.g. personalization, recommendations systems, NLP, predictive analytics)
  • Proven track record of using data (behavioral, A/B testing, feedback loops) to drive prioritization and iteration
  • Hands-on experience writing PRDs, user stories, and partnering with design and engineering for execution
  • Strong cross-functional leadership skills, able to align diverse stakeholders and drive consensus
  • Familiarity with scaled Agile frameworks (e.g., SAFe) and Agile delivery practices (preferred)
  • Familiarity with tools such as Adobe Analytics, Figma, CMS platforms, and experimentation frameworks (preferred)
  • Exceptional communication skills
  • Bachelor’s degree from an accredited institution or equivalent work experience required
Benefits
  • Affordable medical plan options
  • a 401(k) plan (including matching company contributions)
  • an employee stock purchase plan
  • No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
  • Paid time off
  • Flexible work schedules
  • Family leave
  • Dependent care resources
  • Colleague assistance programs
  • Tuition assistance
  • Retiree medical access
  • CVS Health bonus, commission or short-term incentive program
  • Equity award program

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product managementqualitative researchanalyticsexperimentationAI-related productspersonalizationrecommendation systemsNLPpredictive analyticsA/B testing
Soft skills
cross-functional leadershipcommunicationstrategic hypothesis testingthought leadershipstakeholder alignmentproblem translationdata-driven decision makingconcise writingteam collaborationinnovation
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