Senior Manager, Medicare Broker Marketing
CVS Health
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
Visit company websiteExplore more
Salary
💰 $82,940 - $199,144 per year
Job Level
About the role
- Support the development and execution of full-year, cross-channel marketing and communications programs that activate brokers to meet business goals.
- Support the lead director in strategy development, and tactical planning of successful broker marketing initiatives and tactics.
- Manage cross-functional workflows and collaborate with internal and external partners.
- Responsible for supporting the Broker Marketing and Communications team in the end‑to‑end development and execution of performance‑driven campaigns for Aetna.
- Collaborate with Project Management, Marketing/Campaign Ops, Paid Media and Digital Strategy teams to ensure timelines are met and all required marketing assets are delivered for successful campaign execution.
- Actively manage and execute marketing calendar, plans and programs to implement all elements of the marketing mix.
- Compile and document insights derived from first-party and syndicated sources to identify opportunities based on broker behavior, competitor actions, and industry trends.
Requirements
- 6+ years of experience in Marketing, Agencies or Consulting roles, preferably managing performance marketing initiatives.
- Experience with B2B marketing
- Understanding of Direct-to-Consumer online and offline marketing
- History of supporting campaigns that deliver growth through continuous tracking and optimizations
- Ability to bring together analytics and creativity to drive results
- Highly communicative team player, adjusts to working style/needs of others to establish strong relationships
- Healthcare, provider or Medicare experience is a plus, not required
- Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions
- Strong tactical execution skills
- Attention to detail and ability to juggle multiple priorities at the same time
- Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization
Benefits
- medical, dental, and vision coverage
- paid time off
- retirement savings options
- wellness programs
- other resources, based on eligibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingB2B marketingDirect-to-Consumer marketingcampaign trackingcampaign optimizationstrategic planningtactical executionanalyticsmarketing calendar managementcross-channel marketing
Soft Skills
communicationteam playerrelationship buildingstrategic thinkingcritical thinkingconceptual abilitiesattention to detailmultitaskinginfluencingcollaboration