CVS Health

Manager – Marketing AI User Enablement

CVS Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Connecticut • New York • United States

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Salary

💰 $66,330 - $159,120 per year

About the role

  • Aetna Marketing is seeking a Manager – AI User Enablement to accelerate responsible adoption of AI across marketing workflows
  • Own marketing skills mapping and inventory of existing AI learning materials
  • Define learning paths and training & certification milestones relevant to Aetna Marketing needs
  • Design and deliver 3–4 training workshops annually for Aetna Marketing at a team-level; create micro-learning, guides, videos, and quick-start checklists
  • Build and maintain toolkits (prompt libraries, brand/compliance checklists, starter kits) that reduce time to value and improve output quality
  • Launch and coordinate an AI Champion/Change Agent program (volunteer cohort): office hours, monthly roundtables, and best-practice circles
  • Perform platform usage analysis (e.g., Copilot/365, Writer AI, Adobe), identify friction points, and recommend optimizations
  • Triage skills gaps and maintain known-issues documentation; coordinate with vendors and internal teams for resolution
  • Partner with Brand, Compliance, and DDAT AI Governance to operationalize responsible AI practices and maintain audit-ready documentation
  • Support the adoption and scaled rollout of brand voice and compliance AI agents, ensuring outputs align with Aetna brand standards and policies
  • Align activities with the Project Manager and with the Lead Director

Requirements

  • 3+ years in marketing enablement, training/learning design, marketing operations, or product enablement for digital/AI tools
  • Demonstrated experience designing and delivering training (workshops, micro-learning, toolkits) and driving user adoption at scale
  • Experience with AI platforms and marketing tools (e.g., CoPilot, Gemini, GPT, Adobe Firefly & Workfront)
  • Strong stakeholder management and communication skills; ability to translate complex concepts into simple, usable guidance
  • Certifications in instructional design, project/change management, AI governance, or related disciplines preferred
  • Practical knowledge of brand management and/or compliance in marketing workflows and responsible AI principles
  • Hands-on expertise with low/no-code workflow and agent building (e.g., Copilot, Workfront automations, GenAI playbooks/agents) and strong prompt engineering and content QA skills
  • Experience in healthcare, retail, or regulated industries
  • Bachelor’s degree in Marketing, Communications, Business, Information Systems, or related field—or equivalent practical experience
Benefits
  • Affordable medical plan options
  • 401(k) plan (including matching company contributions)
  • Employee stock purchase plan
  • No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
  • Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
training designuser adoptionprompt engineeringcontent QAlow/no-code workflowAI governancemarketing operationsdigital tools enablementworkshop deliveryskills mapping
Soft Skills
stakeholder managementcommunicationtraining deliveryconcept translationcollaborationproblem-solvingorganizational skillschange managementleadershipfacilitation
Certifications
instructional designproject managementchange managementAI governance