Manage and optimize marketing technology platforms, including Workfront, and support digital asset management (DAM) and content management systems (CMS)
Collaborate with IT and marketing partners to integrate tools and maintain data consistency across platforms
Oversee the full content lifecycle—from ideation through creation, approval, publishing, and archiving—and identify automation opportunities that improve speed and quality
Partner with the Asset Team to ensure strong governance practices, including workflow standards and metadata requirements
Configure, maintain, and optimize Workfront for project management, resource planning, reporting, and operational workflows
Monitor and enforce Workfront data cleanliness and best practices to drive adoption and effective use
Develop and deliver training programs, user guides, and onboarding materials to support platform adoption and user proficiency
Identify opportunities to streamline marketing workflows through automation, improved processes, and KPI monitoring
Serve as a subject matter expert and collaborate across creative, marketing, and technology teams to support timelines, deliverables, and operational alignment

Requirements

3+ years of experience in marketing technology, marketing operations, or a related role
Hands-on administration and configuration experience with Adobe Workfront or a similar project management platform
Strong understanding of content lifecycle management and digital asset workflows
Excellent communication, problem-solving, and project management skills
Experience with Adobe Experience Manager (AEM) or other CMS/DAM platforms (preferred)
Familiarity with marketing analytics and reporting tools (preferred)
Ability to manage multiple projects in a fast-paced, deadline-driven environment (preferred)
Understanding of data structures and integration strategies across a marketing technology ecosystem (preferred)
Knowledge of AI applications in marketing technology (preferred)

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing technologymarketing operationsadministrationconfigurationcontent lifecycle managementdigital asset workflowsproject managementdata structuresintegration strategiesAI applications in marketing technology

Soft Skills

communicationproblem-solvingproject managementcollaborationtraining developmentuser proficiencyworkflow optimizationprocess improvementKPI monitoringgovernance practices