Independent Sales Representative

Cutter & Buck

Independent Sales Representative managing Craft sportswear portfolio across California's outdoor specialty market. Seeking established reps with existing buyer relationships and proven revenue success.

Posted 7/28/2026contractDenver, San Diego, San Francisco • California, Colorado, New Mexico, Utah, Wyoming • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in account management and revenue generation within the run specialty and outdoor specialty markets, with a strong focus on building relationships and driving sales through effective portfolio selling and community engagement.

Highest-signal resume keywords

Account ManagementRevenue GenerationCRM FluencyRelationship BuildingMarket Intelligence

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Target AchievementSeasonal Assortment PlanningSell-Through Performance MonitoringMulti-Brand Portfolio ManagementProduct Knowledge Sessions

Soft Skills

Clear CommunicationActive In-Territory Presence

Industry Keywords

Run SpecialtyOutdoor SpecialtyTechnical Performance ApparelEndurance SportsCalifornia Territory

About the role

Key responsibilities & impact

Account Management and Revenue: Hit monthly, quarterly, seasonal, and annual revenue targets across run specialty and outdoor specialty accounts in the California territory.
Own existing account relationships: prebook sell-in, at-once orders, seasonal assortment planning, and sell-through performance across all four brands.
Develop new accounts in alignment with the portfolio's distribution strategy. Quality over door count.
Conduct regular account visits, product knowledge sessions, and in-store activations.
Lead with Craft.
Monitor POS and sell-through data by account and by brand. Own the conversation when performance is off.
Portfolio Selling: Lead every account conversation with Craft. Introduce Cutter & Buck, Clique, and Tenson where they strengthen the assortment.
Build seasonal floor plans and assortment recommendations that reflect each brand's positioning. Do not flatten them into a single pitch.
Manage four seasonal buy cycles across the portfolio. Deadlines are non-negotiable.
Coordinate with sales leadership on account prioritization and any overlap with national account plans.
Market and Brand Presence: Represent the portfolio at regional endurance events, run clubs, trade shows, and community activations across the assigned territory.
Lead product knowledge sessions and in-store demos with retail staff and consumers.
Equip every account to sell the portfolio with confidence.
Support brand activations at retail, including product launches, in-store events, and community programming that drives floor traffic and sell-through.
Build relationships with buyers, store managers, coaches, and community influencers who shape purchasing decisions in the territory.
Relay market intelligence, competitor activity, consumer feedback, and account insights to sales leadership weekly.
Identify new account opportunities that fit the portfolio's positioning.

Requirements

What you’ll need

Established independent sales rep or agency currently working run specialty, outdoor, or technical performance apparel or footwear in the California territory.
Existing relationships with run specialty buyers, outdoor retailers, or endurance sports communities in California.
Proven track record of hitting revenue targets.
Currently carrying complementary lines.
Fully independent operation: own business entity, existing infrastructure, and active in-market presence.
Comfortable managing a multi-brand portfolio within a single account relationship.
CRM fluency.
Clear communicator: in person, virtual, and written.
Active in-territory presence. Regularly visiting accounts, attending events, and participating in the specialty community.
Passion for running, cycling, Nordic sports, or endurance sports. You understand the consumer because you are one.

Benefits

Comp & perks

Employees shall work in a non-hostile work environment.
Full Time Employees enjoy employer subsidized medical, dental and vision eligibility.
Paid Sick leave and Annual Vacation leave.
Employees are also eligible for participation in our 401k plan with company match.
Ten (10) paid holidays in a calendar year.