Cut+Dry

Growth Marketing

• Develop and execute multi-channel growth strategies to drive qualified leads and conversions.\n• Own and optimize the customer acquisition funnel, from awareness to activation.\n• Collaborate with product and engineering to implement growth experiments and improve onboarding flows.\n• Analyze user behavior and campaign performance to identify growth opportunities.\n• Manage paid media campaigns (Google Ads, LinkedIn, etc.) and SEO initiatives.\n• Build and maintain dashboards to track KPIs and report on growth metrics.\n• Conduct market research and competitive analysis to inform positioning and messaging.\n• Partner with sales to align lead generation efforts with pipeline goals.\n• Test and iterate on pricing, packaging, and promotional strategies.

East Coast Growth Manager