Demand Generation Manager – ABM

Customer.io

Demand Generation Manager developing account-based marketing strategies at Customer.io. Leading competitive campaigns and collaborating with sales for revenue growth.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 per yearWebsite

About the role

Key responsibilities & impact

Run competitor takedown campaigns targeting priority accounts — building the playbooks, messaging, and offers that give our sales team an edge in competitive deals against Marketo, Klaviyo, Braze, and others
Scale the ABM program in North America — running direct mail, gifting, survey, and targeted offer campaigns against priority accounts, working hand-in-hand with sales to move deals forward
Build and iterate on ABM plays that break through the noise — personalized content, sequenced outreach, and creative tactics tailored to high-value accounts and segments
Partner closely with AEs and Sales Directors to identify intent signals, flag account-level activity, and create campaigns that accelerate pipeline
Develop coordinated post-campaign follow-up strategies in lockstep with sales — not just launching plays but owning what happens after
Turn one-off experiments into repeatable programs — launch a play, measure it, and if it works, productize it into an always-on motion
Support targeted field events and executive experiences in North America as part of the broader ABM strategy

Requirements

What you’ll need

Located in North America
Competitive marketing experience — proven track record building takedown campaigns, displacement messaging, and sales plays targeting specific platforms; ideally with direct experience competing against Marketo, Klaviyo, Braze, or similar
Track record of success in creating and scaling demand programs in B2B SaaS
Hands-on experience running ABM programs end-to-end - from account selection and campaign design through to pipeline reporting
Experience with direct mail, gifting, and physical campaign execution (tools like Postal, Sendoso, or similar)
Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft.
Strong collaborator with sales — someone who sees AEs as partners, not just consumers of leads, and proactively brings them into campaign design
ROI and metrics-driven — ability to create, analyze, and iterate based on data
Growth mindset and self-motivated; comfortable building programs from scratch and owning outcomes
Familiarity with the MarTech competitive landscape is a strong plus — existing context on where Customer.io competes will accelerate ramp.

Benefits

Comp & perks

100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
16 weeks of paid parental leave
Unlimited PTO
Stipends for remote work and wellness
A professional development budget
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ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

competitive marketingtakedown campaignsdisplacement messagingdemand programsaccount-based marketing (ABM)campaign designpipeline reportingdirect mail executiongifting executiondata analysis

Soft Skills

collaborationproactive communicationgrowth mindsetself-motivationcreativitystrategic thinkingownership of outcomesiterative improvementrelationship buildingproblem-solving