Program Manager

• Design, implement, and iterate digital onboarding flows aligned to CS strategy and priorities
• Build and maintain automated lifecycle campaigns (email, in-app notifications) to drive adoption milestones
• Partner with CX Ops to scope, test, and launch new digital CS features and tooling
• Serve as the CS internal champion for our digital stack
• Support CS team members on digital lifecycle execution, ensuring alignment with human-driven playbooks
• Pilot A/B tests on messaging cadence, content, and in-app experiences to boost engagement and measure impact
• Analyze digital engagement data to surface patterns, friction points, and opportunities to influence product and CS roadmap decisions
• Document and standardize digital lifecycle best practices to scale across CS team
• Champion a test-and-learn culture within CS, continuously experimenting with channels, cadences, and content to drive better outcomes
• Own digital programs across the customer lifecycle, from activation to renewal, with a focus on pooled segments

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