Senior Demand Generation Manager, Partners
Customer.io
full-time
Posted on:
Location Type: Remote
Location: Remote • Oregon • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 per year
Job Level
Senior
About the role
- Develop and lead our global partner marketing strategy, spanning technology, marketplace, agency, and regional partnerships (with a focus on EMEA).
- Partner with the VP of Partnerships to identify high-impact opportunities and build go-to-market plans that drive mutual success.
- Create quarterly roadmaps with clear KPIs, resource plans, and measurable outcomes.
- Build scalable workflows to manage partner requests, campaigns, content, and events efficiently.
- Design and launch targeted partner recruitment campaigns — from affiliate networks to marketplace integrations.
- Develop clear, compelling “better together” stories that highlight the value of our joint solutions.
- Manage multi-channel, multi-stakeholder campaigns that bring together internal teams, partners, and vendors.
- Track and optimize partner-influenced pipeline using data-driven attribution and performance insights.
- Build reporting frameworks that surface partner performance, ROI, and roadmap progress.
- Automate partner onboarding, nurturing, and activation workflows.
- Create dashboards and predictive models to forecast partner pipeline and conversion.
- Continuously refine processes for campaign launches, creative approvals, and partner marketing requests.
- Act as the bridge between marketing, partnerships, and sales — aligning programs that drive shared goals.
- Partner with content, events, and brand teams to ensure consistent messaging and experience across all partner touchpoints.
- Build strong relationships with key technology and agency partners to co-create campaigns and tell joint success stories.
- Present results and strategy updates to executive leadership.
Requirements
- 5+ years of B2B SaaS partner marketing experience with a track record of driving measurable pipeline growth.
- 3+ years in a senior or leadership role, managing projects or teams across marketing functions.
- Based in EMEA, with deep understanding of regional market dynamics and partner landscapes.
- Proven success designing and launching partner recruitment campaigns that convert.
Benefits
- 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
- 16 weeks paid parental leave
- Unlimited PTO
- Stipends for remote work and wellness
- Professional development budget
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaSpartner marketingcampaign managementdata-driven attributionreporting frameworkspredictive modelingworkflow automationKPI developmentpipeline growthpartner recruitment
Soft skills
leadershiprelationship buildingcommunicationcollaborationstrategic thinkingproject managementproblem-solvingcreativitypresentation skillsprocess refinement