Marketing Analyst

Custom Surgical

Marketing Analyst driving paid campaigns, content, SEO, and ophthalmology events for Custom Surgical’s AI eye-care tools. Owning marketing workflows, analytics, and pipeline growth across digital and conference channels.

Posted 8/14/2026full-timeMunich • 🇩🇪 GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing digital marketing campaigns across platforms like Google Ads, Meta, and LinkedIn, with a strong focus on lead generation and performance optimization. Proficient in managing HubSpot for email campaigns and CRM, while ensuring alignment with sales and marketing strategies in the healthcare sector.

Highest-signal resume keywords

Google Ads ExperienceHubSpot ProficiencyCampaign Performance MonitoringSEO FamiliarityEvent Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Campaign ExecutionA/B TestingEmail Campaign ManagementOn-Page SEOContent CreationLead GenerationPerformance TrackingData AnalysisProject ManagementMarketing Automation

Soft Skills

OrganizedDetail-OrientedMultitasking AbilityCollaborationCommunication

Tools & Technologies

HubSpotGoogle AdsMeta AdsLinkedIn AdsSEO ToolsSemrushAhrefs

Industry Keywords

B2B MarketingMedtechHealthtechHealthcare ProfessionalsRegulated IndustryEvent MarketingCongress Marketing

About the role

Key responsibilities & impact

Plan and execute digital campaigns across Google Ads, Meta, and LinkedIn targeting surgeons, residents, and clinical decision-makers
Monitor campaign performance, run A/B tests, and optimize toward leads, MQLs, and cost per acquisition
Build and manage segmented email campaigns and automated nurture flows in HubSpot
Execute the content calendar, including blog posts, case studies, surgical video captions, surgeon testimonials, and product-focused landing pages
Own on-page SEO and contribute to keyword strategy and technical health improvements
Brief and review content produced by Kevin or external collaborators
Coordinate marketing logistics for international ophthalmology congresses, including materials, shipping, booth collateral, and lead capture setup
Support on-site execution at key events when needed
Manage post-event follow-up workflows in HubSpot
Track and report weekly and monthly channel performance, including traffic, leads, conversion rates, and campaign ROI
Maintain dashboards and flag issues or opportunities to the Head of Growth
Keep HubSpot pipeline data clean and actionable for sales and marketing alignment
Manage day-to-day tasks with Kevin, brief projects, and review outputs
Collaborate with Sales and Customer Success to align messaging and support commercial priorities
Work with Product to translate technical features into marketing-ready content

Requirements

What you’ll need

2–4 years of experience in a marketing role, ideally in B2B, medtech, healthtech, or a technical product company
Hands-on experience running paid campaigns
Google Ads experience required
Meta and/or LinkedIn campaign experience is a plus
Proficiency with HubSpot or a comparable CRM/marketing automation platform
English C1 required
Other languages are a plus
Organized and detail-oriented
Ability to manage multiple projects simultaneously without losing quality
Based in Munich
Experience marketing to healthcare professionals or in a regulated industry preferred
Familiarity with SEO tools such as Semrush or Ahrefs preferred
Background in event coordination or congress marketing preferred

Benefits

Comp & perks

Flexible working arrangements + home office
Wellpass or Deutschlandticket
Real ownership from day one
Lean, international team with visible, measurable impact
Direct exposure to the medtech world, clinical content, surgical audiences, and global congresses
High autonomy, fast decisions, and direct feedback
No unnecessary bureaucracy