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National Campaign Manager
Cuso InternationalNational Campaign Manager leading Cuso International’s nationwide engagement campaign on international cooperation and aid. Driving audience growth, donor conversion, and sustainable funding through integrated communications and fundraising strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing multi-channel engagement campaigns, with a strong focus on digital marketing strategies, fundraising, and stakeholder collaboration. Proficient in data analytics to measure campaign performance and drive strategic improvements.
Highest-signal resume keywords
Multi-Channel Engagement Campaign ManagementDigital Marketing StrategiesFundraising CampaignsData Analytics for Campaign PerformanceProject Management Skills
ATS Keywords
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Hard Skills
Campaign PlanningLead GenerationAudience SegmentationEmail MarketingSocial Media MarketingDigital AnalyticsFundraising StrategiesContent EditingVisual Content CreationPerformance Reporting
Soft Skills
Innovative Management SkillsExcellent CommunicationOrganizational SkillsCreative ThinkingInterpersonal Skills
Tools & Technologies
CRM ToolsRaisers EdgeLuminate OnlineCMS ToolsWordPressWeb Content Management Systems
Industry Keywords
International CooperationNon-Profit SectorStakeholder EngagementCanadian LeadershipGovernment of Canada Strategy
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Manage development of a multi-channel, multi-audience nationwide engagement campaign related to International Cooperation and Canada’s role
- Work with stakeholders to develop core messaging and thought leadership resources supported by research, sector best practice, and Cuso’s experience
- Develop and implement strategies to engage new individuals and organizations in online and in-person spaces
- Create a comprehensive campaign plan covering email marketing, digital engagement, earned and paid media, thought leadership events, campaign calendars, audience segmentation, messaging, lead generation, and donor conversion
- Oversee implementation, administration, budget, and accountability of the national visibility campaign
- Manage campaign expenditures and ensure alignment with goals
- Use data analytics tools to measure and analyze campaign performance
- Prepare regular management reports highlighting key performance indicators and improvement areas
- Mobilize, manage, and coordinate cross-departmental campaign team members, including senior staff and volunteers
- Edit and review campaign products for high-quality, engaging visual content
- Lead corporate, community, and leadership outreach events
- Monitor trends and developments in international cooperation, Canadian leadership, and the Government of Canada’s global strategy
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, international development, non-profit management, business management, or a related field; equivalent working experience will also be considered
- Minimum of 3–5 years of experience leading multi-channel engagement and/or fundraising campaigns within the nonprofit sector
- Strong track record developing and implementing successful engagement and lead generation campaigns
- Strong, innovative, and inclusive management skills
- Ability to manage competing priorities in a fast-paced environment
- Excellent written and verbal communication in English
- Fluency in French and/or Spanish is desired
- Knowledge or experience with fundraising strategies, campaigns, and donor journeys is strongly recommended
- Strong understanding of digital marketing, including social media and email marketing
- Experience monitoring and evaluating digital analytics and determining strategic adjustments
- Excellent organizational and project management skills, with ability to manage multiple projects simultaneously
- Strong interpersonal skills and experience managing creative and collaborative teams
- Creative thinking with keen attention to detail and aesthetics
- Passion for international development and commitment to making a positive impact
- Experience with CRM tools such as Raisers Edge and Luminate Online, CMS tools, WordPress, or web content management systems is a strong asset
Benefits
Comp & perks- Not specified in the posting