Senior Marketing Specialist, Multifamily Property Marketing

Cushman & Wakefield

Senior Marketing Specialist managing multifamily property marketing strategies. Overseeing digital marketing, brand management, and lead generation for multifamily communities.

Posted 7/31/2026full-timeRemote • Colorado, Nevada, Texas • 🇺🇸 United StatesSenior💰 $76,500 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic marketing plans that drive occupancy and revenue growth in the multifamily sector, leveraging marketing analytics and digital marketing strategies to optimize performance. Proven ability to manage vendor relationships and collaborate effectively with stakeholders to achieve business objectives.

Highest-signal resume keywords

Multifamily Marketing ExperienceStrategic Marketing DevelopmentDigital Marketing KnowledgeMarketing Analytics ProficiencyProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOSEMPaid MediaSocial Media AdvertisingWebsite OptimizationLead Generation StrategiesMarketing AnalyticsCreative Content DevelopmentBudget ManagementPerformance Data Analysis

Soft Skills

Strong Interpersonal CommunicationStakeholder Relationship ManagementAbility to Multi-taskDeadline Management

Tools & Technologies

CRM SystemsYardiReal Page ProductsAsanaMarketing Technology Platforms

Industry Keywords

Multifamily HousingProperty Marketing Best PracticesMarket AnalysisCompetitive InsightsBrand Standards

About the role

Key responsibilities & impact

Lead the marketing strategy and performance for an assigned portfolio of multifamily communities, serving as the primary marketing partner to operations teams and key stakeholders.
Develop and execute portfolio and property-level marketing plans that drive traffic, occupancy, leasing velocity, revenue growth, and overall asset performance.
Oversee digital marketing initiatives, including website content, messaging, advertising, lead generation, and conversion optimization to strengthen property positioning and maximize marketing ROI.
Analyze marketing, traffic, lead, and conversion data to identify opportunities, diagnose performance challenges, and recommend strategies that improve outcomes.
Manage the integrity and effectiveness of marketing technology platforms, including CRM systems, lead routing, conversion tracking, source attribution, and reporting tools.
Conduct regular audits of websites, advertising channels, listing services, and marketing systems to ensure data accuracy, proper lead flow, and operational efficiency.
Serve as a trusted advisor to operations teams, clients, vendors, and internal stakeholders by translating complex performance data into actionable business recommendations.
Coordinate marketing vendor relationships, contracts, onboarding, and implementation activities, ensuring services are executed accurately, on schedule, and aligned with portfolio objectives.
Oversee third-party design agencies and creative vendors in the development of property branding, marketing collateral, creative assets, and campaign materials, ensuring alignment with property objectives, target audiences, and brand standards.
Support business development, acquisitions, portfolio transitions, and onboarding initiatives through market analysis, competitive insights, and strategic marketing recommendations.
Provide marketing support for property acquisitions, rebranding initiatives, dispositions, and retained management transitions, ensuring smooth implementation and continuity of brand and marketing strategies.
Lead the development of property marketing budgets in collaboration with Operations and clients. Present budget recommendations, justify marketing investments, secure client approval, and monitor spending to maximize ROI and support occupancy and revenue objectives.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field preferred
4+ years of multifamily marketing experience
Strategic marketing: Develop and execute marketing strategies that drive occupancy, revenue, and portfolio performance
Digital marketing: Knowledge of SEO, SEM, paid media, social media advertising, website optimization, online reputation management, and lead generation strategies to drive qualified traffic and conversions
Marketing analytics: Analyze performance data, market trends, and ROI to inform business decisions and marketing investments
Project management: Manage multiple projects, priorities, and deadlines across a diverse property portfolio
Vendor & agency management: Build and manage effective partnerships with vendors, agencies, and technology providers
Stakeholder relationship management: Collaborate and communicate effectively with clients, ownership groups, operations teams, and internal stakeholders
Creative strategy and content development: Oversee the development of compelling marketing content, creative assets, and property positioning
Multifamily industry expertise: Apply multifamily housing knowledge, market insights, and property marketing best practices to achieve business objectives
Strong interpersonal communication skills
Ability to multi-task and meet deadlines while working in a fast-paced environment
Knowledge of Yardi, Real Page products is a plus
Experience utilizing Asana or similar project management tools to coordinate workflows, manage deadlines, and oversee marketing initiatives across multiple properties.

Benefits

Comp & perks

health, vision, and dental insurance
flexible spending accounts
health savings accounts
retirement savings plans
life and disability insurance programs
paid and unpaid time away from work