Strategic Marketing Manager, Industries

Cushman & Wakefield

Strategic Marketing Manager responsible for shaping and leading B2B marketing initiatives in commercial real estate. Collaborating with brokers and business leaders to drive revenue growth and engagement.

Posted 6/25/2026full-timeChicago • California, Illinois, Montana, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $93,500 - $110,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B marketingbusiness developmentsales enablementproject managementKPI definitionmarket analysiscontent creationstrategic planningbrand positioningperformance optimization

Soft Skills

communicationleadershipcollaborationstrategic advisingpersuasive messaginginnovationtime managementadaptabilityproblem-solvingstakeholder engagement

Tools & Technologies

Microsoft OfficeAdobe Creative Suitemarketing automation toolsCRM systemsdata analytics platformscontent management systemspresentation softwareproject management softwaredigital marketing toolssocial media platforms

Industry Keywords

commercial real estateclient-facing materialsomni-channel marketingmarket trendscompetitive landscapeservice offeringsthought leadershipbrand consistencyquality controlmatrixed organization

About the role

Key responsibilities & impact

Lead marketing strategy development and execution for assigned service lines, working directly with senior brokers, business leaders, and marketing leadership to support revenue growth, client engagement, and brand positioning.
Serve as a trusted strategic advisor to business stakeholders, translating business objectives into integrated marketing and business development strategies.
Own end-to-end execution of marketing initiatives, including planning, creative direction, project management, and delivery, ensuring timelines, quality standards, and business objectives are met.
Develop sales enablement and business development materials autonomously, including pitch materials, capabilities decks, proposals, thought leadership, and client-facing content.
Partner closely with Research to translate market insights, trends, and data into compelling narratives and differentiated client messaging.
Collaborate with Marketing COEs (design, public relations, digital, content, etc.) to deliver integrated, omni-channel marketing programs such as reports, campaigns, web content, and presentations.
Craft clear, persuasive messaging tailored to distinct audiences, including clients, prospects, and internal stakeholders.
Proactively identify marketing and business development opportunities, recommending innovative approaches that reflect market dynamics and client needs.
Ensure brand consistency and quality control across all marketing and communications deliverables, applying global standards and best practices.
Measure and optimize performance by defining KPIs, evaluating impact, and adjusting strategies to maximize return on marketing investment.
Maintain deep knowledge of the business, including service offerings, market trends, competitive landscape, and emerging opportunities.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, journalism, or a related field required.
5–7+ years of progressive experience in B2B marketing or communications, commercial real estate industry experience is strongly preferred.
Demonstrated experience supporting business development efforts and independently developing client-facing sales materials.
Proven ability to set strategy and execute with minimal oversight, managing multiple initiatives simultaneously.
Experience working directly with senior-level stakeholders, including business leaders and revenue producers.
Exceptional written and verbal communication skills, with the ability to translate complex ideas into clear, compelling messaging.
Strong project leadership skills and the ability to manage cross-functional teams and external partners.
Comfortable operating in a fast-paced, matrixed organization.
Proficiency in Microsoft Office; working knowledge of Adobe Creative Suite.
Commercial real estate experience preferred; B2B professional services experience required.

Benefits

Comp & perks

health, vision, and dental insurance
flexible spending accounts
health savings accounts
retirement savings plans
life and disability insurance programs
paid and unpaid time away from work