Cushman & Wakefield

Marketing Specialist

Cushman & Wakefield

full-time

Posted on:

Location Type: Office

Location: Dallas • Texas • United States

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Salary

💰 $63,750 - $75,000 per year

About the role

  • Serve as the day-to-day point of contact for the Brokerage Team on property marketing projects
  • Partner with Copy Writers / Strategic Marketers and Graphic Designers to collect critical project details from the Brokerage Team
  • Establish and communicate project schedule to all project participants
  • Work with Brokerage Team to assemble all required assets in a centralized project collaboration space
  • Work with Brokerage Team and property marketing team to develop a comprehensive project and brand strategy that incorporates new, creative ideas to market our listings
  • Work with Copy Writers / Strategic Marketers and Graphic Designers to execute approved design and messaging direction
  • Manage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standard processes to ensure consistency and efficiency
  • Communicate with Brokerage Team on project updates, either through status calls or other channels
  • On a case-by-case basis, serve in a client-facing role in planning and project status meetings
  • Work in partnership with the COE Team Lead and escalate challenges, as necessary
  • Ensure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral as necessary
  • Ensure final on-time delivery off all project assets and deliverables
  • Maintain project databases, tracking tools, and project delivery and management tools
  • Provide campaign reporting metrics to the Brokerage Team and ownership and recommend improvements to enhance performance
  • Become effective and fluent in Cushman & Wakefield’s CRM, helping to connect data to improve marketing efforts and generate more leads and revenue
  • Develop strong ties to colleagues in similar roles for effective sharing
  • Develop critical understanding of the real estate market, tenant target groups and personas, ever-changing real estate space usage and needs, and Cushman & Wakefield’s Investor Client community
  • Gain a keen understanding of how target audiences for properties for lease or sale consume marketing and present ideas to enhance engagement

Requirements

  • Bachelor's degree
  • 3-4+ years of marketing experience—real estate, architecture or commercial construction experience preferred
  • Familiarity with the Adobe Creative Suite is preferred, and/or the ability to learn the basics
  • Familiarity with a project management tool is preferred
  • Ability to independently achieve successful outcomes on all activities with minimal supervision
  • Ability to manage multiple projects at once in a fast-paced environment
  • Excellent written, oral communication skills and problem-solving skills
  • Proven ability to work across different audiences, personalities and experience levels
  • Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
  • Self-motivated but works well in group environment
Benefits
  • health, vision, and dental insurance
  • flexible spending accounts
  • health savings accounts
  • retirement savings plans
  • life and disability insurance programs
  • paid and unpaid time away from work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingproject managementcampaign reportingreal estate market analysisbranding strategyasset managementcreative marketingcopywritinggraphic designdata analysis
Soft Skills
communicationproblem-solvingrelationship managementcollaborationtime managementindependenceadaptabilitycreativityteamworkstakeholder engagement
Certifications
Bachelor's degree