Senior Marketing and Data Analytics Manager

Curriculum Associates

Senior Marketing and Data Analytics Manager overseeing analytics and data operations for marketing initiatives at Curriculum Associates. Partnering with IT and Sales Ops for accurate and integrated marketing data.

Posted 6/16/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSenior💰 $81,500 - $139,500 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own Marketing’s contribution to the Growth Marketing Reporting Framework — tracking funnel metrics from awareness through opportunity creation, ensuring data accuracy across Salesforce, Pardot, BI platforms, and Google Analytics.
Partner with IT Data and Analytics and Sales Ops Analytics to deliver integrated, full-funnel reporting that connects marketing activity to revenue outcomes.
Identify performance trends, anomalies, and optimization opportunities across paid media, email, web, and regional marketing programs; translate findings into clear recommendations for marketing leadership.
Develop and maintain executive-ready dashboards and scorecards in Salesforce or other BI platforms; ensure Growth Marketing leadership has real-time visibility into KPIs without manual intervention.
Build and maintain a consistent measurement framework for campaign performance including attribution modeling appropriate for long, complex K-12 buying cycles.
Own UTM and tracking standards across all paid and owned channels — define, document, and enforce the framework to ensure consistent campaign attribution and source reporting.
Execute contact database segmentation in Pardot/Account Engagement, supporting demand generation, ABM, and nurture programs with clean, targeted audiences.
Own data hygiene protocols — establish and enforce standards for lead data normalization, deduplication, field governance, and source tracking across Salesforce and Pardot.
Audit existing marketing data infrastructure; identify gaps and redundancies; lead remediation in partnership with IT and Sales Ops to eliminate duplicative work.
Serve as Growth Marketing's primary liaison to IT Data and Analytics and Sales Ops Analytics; align on shared data models, pipeline definitions, and reporting cadences.
Coordinate with Sales Ops on lead-to-opportunity conversion metrics, BDR performance data, and pipeline velocity reporting to support lead to opportunity optimization.
Advise on martech data integrations (e.g., intent data from ZoomInfo/Bombora/6Sense) to ensure new tools are properly instrumented and reportable.
Leverage Direct dotted-line India-based analytics and GTM resources on high-volume, repeatable data tasks including list processing, data normalization, campaign record creation in Salesforce, and ad-hoc reporting support.
Define KPIs and performance goals for offshore resources aligned to team priorities; QA deliverables to ensure accuracy standards are met.
Identify and implement AI-assisted workflows to automate manual analytics tasks — including report generation, anomaly detection, segmentation builds, and data QA — reducing time spent on low-value work.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Data Analytics, Computer Science, or related field required; advanced degree a plus.
5+ years of experience in marketing analytics, marketing operations, or revenue operations with demonstrated growth in scope and responsibility.
Prior experience in B2B demand generation or EdTech environments preferred; familiarity with K-12 district sales cycles a plus.
Proven track record building or significantly improving a marketing data infrastructure — not just maintaining existing reports.
Experience working within a broader revenue analytics ecosystem with Sales Ops and/or IT Data partners, not in a siloed marketing analytics role.
Demonstrated experience translating complex marketing data into clear executive narratives; able to communicate performance insights to senior leadership without jargon.
Strong command of marketing attribution concepts — multi-touch, first-touch, last-touch — and practical experience applying them in long sales cycle B2B environments.
Proficiency in Salesforce CRM and Pardot/Account Engagement (or comparable MAP); experience with BI platforms.
Working knowledge of SQL; ability to construct queries and validate data integrity across connected systems.
Hands-on experience with Google Analytics, Google Tag Manager, and UTM framework design and governance.
Familiarity with intent data platforms (6sense, ZoomInfo, Bombora) and their integration into marketing reporting and segmentation workflows.
Experience directing offshore or distributed teams on data operations; able to scope, assign, and QA deliverables across time zones.
Working knowledge of AI tools for marketing analytics use cases; ability to evaluate, implement, and govern AI-assisted workflows.
Cross-functional collaboration skills — comfortable operating at the intersection of Marketing, Sales Ops, and IT; able to navigate competing priorities and data ownership questions.

Benefits

Comp & perks

medical, dental, vision, and basic life insurance
company’s 401k plan with employer match
flexible vacation and sick policy
twelve paid holidays
winter office closure between Christmas and New Year's

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing analyticsmarketing operationsrevenue operationsdata infrastructuremarketing attributionSQLGoogle AnalyticsGoogle Tag ManagerUTM frameworkAI-assisted workflows

Soft Skills

communicationcross-functional collaborationdata storytellingleadershipproblem-solvinganalytical thinkingproject managementteam coordinationquality assurancestrategic thinking

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Data AnalyticsBachelor's degree in Computer Scienceadvanced degree (preferred)