Senior Manager, Product Marketing

Curriculum Associates

Senior Product Marketing Manager leading strategic initiatives for Curriculum Associates' professional learning portfolio. Focusing on revenue growth, market strategies, and educator effectiveness.

Posted 5/22/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $81,500 - $139,500 per yearWebsite

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Lead the strategic positioning, go-to-market strategy, and revenue-driving initiatives for our professional learning portfolio.
Develop market-informed growth strategy for Professional Learning & Services
Build deep expertise in the K–12 professional learning landscape, including funding streams, purchasing behavior, implementation challenges, and virtual delivery trends.
Synthesize market research, competitive intelligence, win/loss analysis, and voice-of-customer insights to identify growth opportunities, whitespace, and differentiation.
Define data-informed strategies to increase attach, grow professional learning revenue, and strengthen renewal and expansion outcomes.
Identify barriers to adoption—particularly for virtual offerings—and shape strategic recommendations to address them.
Create messaging frameworks and value narratives that consistently inform campaigns, sales enablement, web content, and field communications.
Measure performance and refine strategy using key metrics such as pipeline contribution, attach rate, conversion, and revenue impact.
Drive cross-functional clarity and alignment.

Requirements

What you’ll need

Bachelor’s Degree or equivalent experience
5+ years of Product Marketing experience
Demonstrated success leading revenue-driving go-to-market initiatives
Experience developing sales enablement tools and partnering on campaign strategy
Proven ability to lead cross-functional initiatives and manage multiple strategic projects simultaneously
Proficiency with business tools including Salesforce.com, Microsoft Office Suite (Word, Excel, PowerPoint, MS365), CRM systems, and marketing automation platforms

Benefits

Comp & perks

cover medical, dental, vision, and basic life insurance
enroll in our company’s 401k plan and receive an employer match
access to a flexible vacation and sick policy in addition to twelve paid holidays
winter office closure between Christmas and New Year's
number of additional perks and benefits

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingSales EnablementMarket ResearchCompetitive IntelligenceData AnalysisRevenue Growth StrategyGo-to-Market StrategyCampaign StrategyPerformance MeasurementStrategic Recommendations

Soft Skills

LeadershipCross-functional CollaborationProject ManagementCommunicationStrategic ThinkingProblem SolvingAnalytical SkillsAdaptabilityCreativityStakeholder Engagement

Certifications

Bachelor’s Degree