Director, Product Marketing

Curriculum Associates

Director of Product Marketing at Curriculum Associates driving strategy for i-Ready's marketing initiatives. Leading product positioning and sales enablement efforts in the K-12 market.

Posted 5/1/2026full-timeRemote • 🇺🇸 United StatesLead💰 $110,500 - $196,500 per yearWebsite

About the role

Key responsibilities & impact

Lead the strategy and execution of marketing initiatives
Shape how assessment products are positioned in the K–12 market
Drive launch plans for new products and features
Conduct market and competitive analysis
Build sales enablement tools and training
Oversee creation of product-related content
Partner with Customer Success for advocacy
Define KPIs for marketing initiatives

Requirements

What you’ll need

8+ years in product marketing or related roles
At least 3 years in a leadership position
Proven experience in the EdTech sector
Strong understanding of K–12 education markets
Strategic thinking, storytelling, and analytical skills
Bachelor’s degree in Marketing, Business, or related field; MBA a plus

Benefits

Comp & perks

Medical, dental, vision, and basic life insurance
401k plan with employer match
Flexible vacation and sick policy
Twelve paid holidays
Winter office closure between Christmas and New Year's

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingmarket analysiscompetitive analysissales enablementKPI definition

Soft Skills

strategic thinkingstorytellinganalytical skillsleadership

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA