Director, Marketing Automation

Curriculum Associates

Director of Marketing Automation leading strategy and operations at Curriculum Associates. Responsible for optimizing marketing initiatives and managing email and CRM integrations.

Posted 4/29/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $110,500 - $196,500 per yearWebsite

About the role

Key responsibilities & impact

Lead marketing automation strategy and operations
Optimize marketing initiatives through email, CRM integration, audience segmentation, and Salesforce platform capabilities
Own the marketing automation roadmap and email program
Partner closely with Demand Generation, Martech, Sales, and cross-functional teams
Develop and maintain lead and MQL scorecards and qualification frameworks
Drive multi-channel audience strategy and execute test-and-learn programs
Lead email team and oversee email calendar and campaign development
Implement trigger-based email journeys and automated programs
Maximize email performance through continuous testing
Ensure compliance with email and marketing automation regulations

Requirements

What you’ll need

Deep expertise in marketing automation platforms, particularly Salesforce Account Engagement (Pardot)
Proven ability to build and manage lead scoring models and MQL frameworks
Experience designing and deploying trigger-based email journeys
Strong understanding of CRM data architecture
Ability to lead a team and manage multiple concurrent programs
Experience partnering cross-functionally with Sales, Demand Generation, and IT
Proficiency in email performance analysis
Working knowledge of compliance requirements including CAN-SPAM, GDPR, COPPA, and FERPA
Familiarity with ESP platforms and marketing technology ecosystems
Experience directing distributed or offshore resources

Benefits

Comp & perks

Medical, dental, vision, and basic life insurance
401k plan with employer match
Flexible vacation and sick policy
Twelve paid holidays
Winter office closure between Christmas and New Year's
Various additional perks and benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationSalesforce Account Engagementlead scoring modelsMQL frameworkstrigger-based email journeysCRM data architectureemail performance analysisESP platformsmarketing technology ecosystems

Soft Skills

team leadershipcross-functional collaborationprogram management