Curriculum Associates

Customer Marketing Manager – Literacy

Curriculum Associates

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $60,750 - $99,750 per year

About the role

  • Support execution of customer marketing initiatives that drive engagement, implementation, and retention across products and programs.
  • Collaborate with Product Marketing teams to align customer-facing messaging and resources with product priorities and launches.
  • Support execution of multi-channel customer marketing campaigns by coordinating assets, timelines, and delivery in alignment with campaign leads.
  • Support development and execution of ongoing customer communications, including announcements, updates, and lifecycle messaging.
  • Develop and maintain customer marketing assets and communications that support product implementation and ongoing success, including those in partnership with Partner Success.
  • Contribute to customer advocacy efforts by supporting development of customer stories, testimonials, references, and event participation.
  • Manage and respond to inbound requests from cross-functional partners, helping prioritize and coordinate customer marketing support.
  • Gather and synthesize customer feedback and performance data to support continuous improvement of customer marketing efforts.
  • Contribute to reporting on campaign performance and customer engagement metrics.

Requirements

  • Experience supporting customer marketing, engagement, or lifecycle marketing initiatives.
  • Ability to execute campaign components with attention to quality, timing, and consistency.
  • Strong organizational and project coordination skills.
  • Ability to collaborate effectively with cross-functional partners.
  • Clear written and verbal communication skills.
  • Analytical skills to interpret data and inform improvements.
  • Comfort working in a fast-paced, collaborative environment.
  • Knowledge of the K–8 literacy curriculum market.
  • Passion for education and a commitment to improving literacy outcomes through innovative, print and digital ELA/literacy product solutions.
  • Demonstrated success in developing and executing marketing strategies that drive product awareness, engagement, and sales growth.
  • 3+ years of proven experience in K–8 literacy or ELA curriculum product marketing within the educational publishing or edtech industry.
  • Bachelor’s degree required; master’s degree preferred.
Benefits
  • medical, dental, vision, and basic life insurance
  • company’s 401k plan with employer match
  • flexible vacation and sick policy
  • twelve paid holidays and a winter office closure between Christmas and New Year's
  • additional perks and benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketinglifecycle marketingcampaign executiondata analysismarketing strategy developmentcustomer engagement metricsproject coordination
Soft Skills
organizational skillscollaborationcommunication skillsanalytical skillsattention to detailadaptability
Certifications
Bachelor's degreeMaster's degree