Curology

Marketing

• Own and evolve the complete subscriber lifecycle — lead nurture, activation, habit formation, second- and third-box conversion, long-term engagement, upsell, cross-sell, win-back, reactivation, and referral — with a measurable objective and defined intervention for every stage.
• Build and maintain detailed lifecycle journey maps documenting customer states, trigger events, friction points, behavioral milestones, exit risks, and intervention opportunities.
• Partner with Product, Growth, Creative, Clinical, and Customer Care to continuously identify and close gaps in the subscriber experience.
• Write creative briefs for lifecycle campaigns and partner with Brand and Creative to ensure assets meet email and SMS best practices while aligning with business goals.
• Develop initiatives that improve 7-day, 33-day, 63-day, 93-day and annual subscriber retention.
• Reduce voluntary and involuntary churn through personalized messaging, payment recovery, education, habit-formation programs, and predictive intervention.
• Identify leading indicators of churn — declining engagement, skipped shipments, customer service interactions, purchase behavior, refill timing, and treatment adherence — and build automated journeys that intervene before cancellation.
• Build reactivation and win-back programs segmented by reason for churn, time since cancellation, clinical history, engagement level, product usage, and previous offers.
• Continuously optimize creative, offers, timing, and channel mix for reactivation and win-back campaigns.
• Deliver personalized lifecycle experiences using behavioral data, purchase history, treatment stage, subscriber tenure, predicted lifetime value, and predicted churn risk.
• Maintain an always-on testing roadmap spanning onboarding, education, offers, cadence, timing, channels, creative, segmentation, cancellation flows, and pricing, with a standing optimization backlog for every journey.
• Serve as the point person for CRM operations, including tech stack oversight, deliverability monitoring, and adherence to platform best practices.
• Manage CRM-specific vendors, such as ESPs, including budgeting and forecasting for these partnerships.
• Own lifecycle reporting beyond channel-level metrics — including LTV, active subscriber rate, retention rate, churn rate, save rate, reactivation and win-back rate, trial-to-paid conversion, revenue per subscriber and per recipient, cohort performance, CAC payback, and LTV:CAC — and use these metrics to inform strategic decisions.
• Partner closely with Growth Marketing, Product, Engineering, Data & Analytics, Clinical, Creative, Medical, and Finance to embed lifecycle strategy across the business rather than treat it as a single marketing channel.
• Act as a resource for junior marketing team members, sharing lifecycle expertise and helping build broader team capability in CRM and lifecycle strategy.

Senior Lifecycle Marketing Manager

Copywriter

• Develop marketing copy for Curology and Agency skincare brands, including (but not limited to) product packaging & PDP, websites, paid ads, organic social, and email/SMS.
• Maintain and evolve the brand voice consistently across all channels and consumer touchpoints, upholding brand guidelines while innovating over time.
• Translate marketing objectives into copy that is both strategic and compelling, simplifying complex information into clear, consumer-friendly messaging.
• Apply SEO best practices and platform conventions to optimize copy performance across digital channels.
• Edit and proofread meticulously to ensure clarity, accuracy, consistent casing, and error-free grammar and spelling throughout all deliverables.
• Partner with designers and creative peers to develop concepts, big ideas, and cohesive copy and visual expressions for go-to-market campaigns.
• Contribute a clear creative point of view during concepting, grounding ideas in category trends and consumer behavior.
• Craft consumer insight-driven copy that guides prospective customers through the awareness-to-conversion journey.
• Draw on knowledge of the skincare and beauty landscape, including emerging trends and cultural context, to develop copy that connects authentically with target audiences.
• Partner with Lifecycle, Paid Media, SEO, and AIO/GEO teams to align copy strategy across performance and owned channels.
• Partner with Medical and Legal teams to refine and clear all copy, ensuring compliance without sacrificing effectiveness.
• Engage confidently with Commercial leadership, bringing a clear, informed point of view into cross-functional discussions.
• Communicate proactively and transparently in a remote environment, flagging blockers and pivoting as business needs shift.
• Manage multiple projects simultaneously and independently, meeting deadlines with minimal supervision.
• Navigate ambiguity with a proactive mindset – this role operates in a high-change environment where the ability to adapt, maintain quality, and keep moving is essential.

Senior Lifecycle Marketing Manager

Senior Copywriter – Contract