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About the role
Key responsibilities & impact- Serve as the primary marketing partner to the field
- Own and evolve the in-building marketing toolkit, including digital and print materials, family event collateral, and scalable templates
- Build and manage a family communication program across email, SMS, and patient portals, including nurture and event-driven campaigns
- Support and onboard Community Engagement Managers (CEMs) on marketing best practices and execution
- Identify and scale best-performing strategies across communities
- Track and report on field engagement and growth KPIs in partnership with Partner Success and Operations
- Partner with creative teams to ensure high-quality, consistent brand execution across all community-facing assets
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
- 4–7 years of experience in field marketing, community marketing, or marketing operations, ideally in healthcare, senior living, or multi-site environments
- Experience developing multi-channel communication programs, including email, SMS, and digital platforms
- Ability to create and manage marketing collateral for distributed, field-based teams
- Strong project management skills, with the ability to manage multiple stakeholders and priorities
- Excellent written communication skills, with the ability to connect with families and community staff
- Empathy for field teams and an understanding of community-based or clinical environments
- Willingness to travel up to 25% for community visits and team collaboration
Benefits
Comp & perks- Equal Employment Opportunity commitment
- Commitment to diversity
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field marketingcommunity marketingmarketing operationsmulti-channel communicationemail marketingSMS marketingdigital platformsmarketing collateralproject managementKPI tracking
Soft Skills
written communicationempathystakeholder managementprioritizationteam collaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications