Field Engagement Manager

Curana Health

Field Engagement Manager empowering teams to drive patient growth in senior living communities. Focused on marketing strategies and community engagement for Curana Health.

Posted 5/23/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Serve as the primary marketing partner to the field
Own and evolve the in-building marketing toolkit, including digital and print materials, family event collateral, and scalable templates
Build and manage a family communication program across email, SMS, and patient portals, including nurture and event-driven campaigns
Support and onboard Community Engagement Managers (CEMs) on marketing best practices and execution
Identify and scale best-performing strategies across communities
Track and report on field engagement and growth KPIs in partnership with Partner Success and Operations
Partner with creative teams to ensure high-quality, consistent brand execution across all community-facing assets

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
4–7 years of experience in field marketing, community marketing, or marketing operations, ideally in healthcare, senior living, or multi-site environments
Experience developing multi-channel communication programs, including email, SMS, and digital platforms
Ability to create and manage marketing collateral for distributed, field-based teams
Strong project management skills, with the ability to manage multiple stakeholders and priorities
Excellent written communication skills, with the ability to connect with families and community staff
Empathy for field teams and an understanding of community-based or clinical environments
Willingness to travel up to 25% for community visits and team collaboration

Benefits

Comp & perks

Equal Employment Opportunity commitment
Commitment to diversity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingcommunity marketingmarketing operationsmulti-channel communicationemail marketingSMS marketingdigital platformsmarketing collateralproject managementKPI tracking

Soft Skills

written communicationempathystakeholder managementprioritizationteam collaboration

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Communications