Demand Generation Manager

Curana Health

. Own paid digital campaigns across LinkedIn, programmatic channels, and industry publications .

Posted 5/23/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own paid digital campaigns across LinkedIn, programmatic channels, and industry publications
Build and run targeted campaigns focused on high-value accounts (ABM)
Set up and manage systems to track and report on paid marketing performance
Manage relationships with marketing and advertising partners to ensure campaigns run effectively
Build and grow a social influencer program, including healthcare providers and caregiver content creators
Track and report on key demand generation metrics (leads, engagement, pipeline impact) on a regular basis
Coordinate speaker submissions and participation for industry conferences
Partner with Business Development to ensure leads are routed, scored, and followed up effectively
Create clear monthly and quarterly reports for marketing and executive leadership

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
5–8 years of experience in demand generation, growth marketing, or B2B marketing within healthcare or another relevant regulated industry is required
Hands-on experience running paid digital campaigns (LinkedIn, programmatic, paid search)
Experience executing targeted marketing campaigns for specific accounts or customer segments
Experience building or scaling content programs, including SEO (bonus if familiar with AI-driven or evolving search strategies)
Comfortable using AI tools for content, research, and insights, while knowing when human judgment is needed
Experience managing marketing or media partnerships with a focus on measurable results
Highly organized and able to manage multiple projects at once
Self-starter who thrives in an autonomous environment
Ability to travel occasionally (up to 15%) for partnership activations and team meetings

Benefits

Comp & perks

Health insurance
Paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationgrowth marketingB2B marketingpaid digital campaignsaccount-based marketing (ABM)SEOcontent programsmarketing performance trackingdata reportingcampaign management

Soft Skills

highly organizedself-starterrelationship managementproject managementcommunicationautonomous workcollaborationanalytical thinkingproblem-solvingadaptability