Product Manager
Cummins Inc.
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $110,365 - $150,000 per year
About the role
- Manage key product line lifecycles by understanding and interpreting market and industry trends.
- Lead the marketing initiatives for new product introduction and existing product change introduction.
- Develop long-term product line strategy, forecast, and the annual operating plan.
- Provide product line budget requirements into the business unit AOP.
- Drive the development of product introduction plans and develop all aspects of the product marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.
- Present marketing approach for functional review and to the change management review group, and drive pricing activity through the product lifecycle.
- Ensure that the product branding strategy is implemented effectively, and lead and support internal and external communications in relations to the product range.
- Create Key Performance Indicators (KPIs) for strategic and operational improvement.
- Protect intellectual property of the organization, and work with legal counsel and engineering to assure asset protection.
- Utilize specialized knowledge of market research capabilities to plan for and implement an appropriate approach based on the understanding of the target market and competitors.
- Define and adopt a specific stand relative to the competition with the use of market research capabilities, and drive improvement of user satisfaction and solve elevated user issues in relation to the product.
- Drive management of the product lifecycle, and determine when products should be deemed obsolete.
- Recommend marketing process changes that will improve Value Package Introduction and Value Package Change Process.
- Manage profitability by understanding relative contributions of the multiple products lines in the business, and develop and execute a product management plan that maximizes profitability of the business.
- Compile and maintain an account tracking documents and interrogate profitability results, product costs, and advise recommended actions.
- Deploy local processes to attain the most critical engine market information required to develop specific products and product line plans and perform highly complex Market Analysis.
- Create strategies to sell the features and benefits of new products.
- Identify strategies to gather data to increase sales and marketing opportunities.
Requirements
- Master’s degree in Marketing or Business Management, or related field and 2 years of experience as a Marketing or Product Specialist, or related position.
- Alternatively, the employer will accept a Bachelor’s degree in Marketing or Business Management, or related field and 5 years of experience as a Marketing or Product Specialist, or related position.
- Experience to include: Marketing initiatives for new product introduction;
- Develop product introduction plans to ensure the successful launch of new products;
- Product branding strategy;
- Create Key Performance Indicators (KPIs);
- Market research capabilities;
- Product lifecycle management;
- Value Package Introduction and Value Package Change Process;
- Develop a product management plan;
- Market Analysis to develop specific products and product line plans.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product lifecycle managementmarket researchproduct branding strategyKey Performance Indicators (KPIs)product introduction plansValue Package IntroductionValue Package Change Processproduct management planmarket analysis
Soft Skills
leadershipcommunicationstrategic planningproblem-solvinginterpersonal skills
Certifications
Master’s degree in MarketingMaster’s degree in Business ManagementBachelor’s degree in MarketingBachelor’s degree in Business Management